Oreo, Chefs Team Up for New Snack Hacks Videos
Cookie maker leveraging "remixing" food trend
Published in CSP Daily News
EAST HANOVER, N.J. -- Oreo has launched a new Snack Hacks video series which embodies the trend of remixing that is currently driving food culture. Oreo is at the forefront of this movement, using remixing to drive innovation with the launch of Snack Hacks, a content series that transforms the cookie into simple and unexpected food creations.
From ramen burgers to donut-croissant hybrids to dessert pizzas, chefs have been experimenting by remixing food coast-to-coast. This trend has in turn inspired consumers to be more creative and imaginative with the food in their own homes, including inventive ways to "hack" Oreo that go beyond twist, lick and dunk. These hacks range from using tools to enjoy the cookie in a new way, such as grinding cookies in a pepper mill over ice cream, to creating delicious Oreo combinations, such as making Oreo cookies and milk ice cubes for iced coffee. Regardless of the approach and combination, each Snack Hack is an opportunity for a more creative food experience with Oreo.
"There will always be the classic way to enjoy Oreo, but finding new ways to experiment with the cookie can be deliciously unexpected and fun," said Kristin Hajinlian, brand manager for Oreo at Mondelez International Inc. "Snack Hacks combines the cleverness of hacking with the creativity that is happening in food culture. We hope it will inspire others to create with Oreo."
Oreo and its fans have already made some amazing Snack Hacks, but now they're about to get a little help from three food innovators--chef and owner of ink. and ink.sack restaurants Michael Voltaggio, food truck revolutionary and Kogi co-founder Roy Choi, and young gun Nguyen Tran of underground sensation, Starry Kitchen. These chefs are bringing their unique styles to Oreo for a Snack Hacks video series that launched on the brand's YouTube channel April 8. See the videos at www.youtube.com/Oreo.
Each chef's Snack Hack is reflective of their style and personality, and stays true to the spirit of hacking food culture--easy to make, minimal ingredients and Oreo's flavor.
In addition to the video series, the Oreo Tumblr page will feature other clever and crazy hack ideas, and also ask fans to share new hacks with Oreo at http://Oreo.tumblr.com.
Deerfield, Ill.-based Mondelez is a global snacking company with 2013 revenue of $35 billion. It is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum.