No Blender Required

Skinny Cow rolls out Slimited Editions Shake-Stirs

Published in CSP Daily News

OAKLAND, Calif. -- The Skinny Cow brand has rolled out Skinny Cow Slimited Editions Shake-Stirs. The consumer adds skim milk, waits one minute then stirs to create a low-fat frozen shake. The shakes are created in an all-inclusive cup, with no blender needed.

Each single-serve container prepares 11 fluid ounces. Two flavors are available at stores nationwide for a suggested retail price of $1.79 for single servings: White Mint Cookie includes white mint low-fat ice cream swirled together with crushed chocolate cookies. This flavor has 220 calories, 2.5 grams of fat and 5 grams of fiber (when using skim milk).

And Double Chocolate Crumble includes chocolate low-fat ice cream with crumbled chocolate cookie bits. This chocolaty flavor has 230 calories, 2.5 grams of fat and 6 grams of fiber (when using skim milk).

"When is the last time you've had a milkshake? If you are anything like our Skinny Cow fans, it's probably been longer than you would like," said Jessica Vasisht, Skinny Cow brand manager. "Our new Skinny Cow Slimited Editions Shake-Stirs Shake-Stirs are the best way to enjoy a rich and creamy milkshake again. ... We're always shaking things up on the Skinny Cow brand, so these milkshakes will only be available this year."

In addition to the new Slimited Editions Shake-Stirs Shake-Stirs product, the Skinny Cow brand is announcing three new ice cream flavors to the 2012 Slimited Editions lineup. These new flavors are a twist on old favorites and bring a fun variety to the Skinny Cow lineup:

*Oh Fudge Nuts! Low-Fat Ice Cream Cone is a spinoff of the classic ice cream sundae. This cone has 150 calories, 3 grams of fat and 3 grams of fiber.

*Mmmmocha Truffle Ice Cream Bars contain low-fat chocolate and coffee ice cream laced together and then topped with chocolatey ribbons. These bars have 100 calories, 2.5 grams of fat and 3 grams of fiber.

*Best of Both Swirleds Low-Fat Ice Cream Sandwich mixes two favorites together from top to bottom--with vanilla and chocolate low-fat ice cream swirled between chocolate and vanilla wafers. These sandwiches have 150 calories, 2 grams of fat and 3 grams of fiber.

The new Skinny Cow Slimited Editions flavors are available nationwide with a suggested retail price of $5.49 for a box of the cones, bars and sandwiches.

Brands of Glendale, Calif.-based Nestle USA--which did not comment on the new candy bar--include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets And Lean Pockets Brand Sandwiches, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone and California Pizza Kitchen. Nestle USA, with 2011 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland.