This News Story Is a Corner Store Puff Piece
Retailer adds puff pies, whoopie pies with kick of sriracha
Published in CSP Daily News
SAN ANTONIO -- Whoopie! Corner Store is kicking up the spice in its summer offerings and promotions, introducing sriracha sauce and a culinary twist in its new savory puff pies and sweet whoopie pies.
The new Sriracha Club Puff Pie is a flaky, buttery pastry filled with piping hot ham, turkey, roast beef, pepper jack cheese and sriracha. Also new is a Seasoned Pulled Pork Puff Pie with roasted red peppers. Corner Store's $4 Lunch includes any flavor puff pie and a 32-oz. drink.
On the sweet side, Corner Store has introduced a Sweet, Salty & Spicy Whoopie Pie, a warm-from-the-oven "cake sandwich" with chocolate icing and cake laced with sriracha and topped with salty pretzel bits. A single whoopie pie retails for 99 cents and a five-pack of small whoopie bites retails for $1.99.
"Sriracha could be the new ketchup," said Richard Poye, Corner Store's director of foodservice. "At Corner Store, we created an assortment of mouthwatering snacks that perfectly complement the spicy tang of rooster sauce. The new offerings are part of Corner Store's strategy to use more culinary ingredients to delight a consumer base that is more hip to foodie trends that ever before."
The new treats are part of Corner Store's signature line of Fresh Choices foods baked or prepared fresh in the store's kitchen. Other items include sausage kolaches made with sweet bread, cookies, donuts and breakfast tacos on homemade tortillas.
On the roller grill, Corner Store offers a variety of signature-label all-beef hot dogs and sausages on white or wheat buns, including the new Backyard grilled sausage.
Also this summer, in partnership with Share A Coke, Corner Store is encouraging its Facebook fans to upload a selfie with their Coke and a "standee" that says "Corner Store Selfie!" at local Corner Stores for a chance to win a new tablet, a $200 Corner Store gift card or a Coca-Cola cooler.
CST Brands is one of the largest independent retailers of motor fuels and convenience merchandise in North America. Based in San Antonio, CST has nearly 1,900 locations throughout the southwestern United States and eastern Canada offering a broad array of convenience merchandise, beverages, snacks and fresh food. In the United States, CST Corner Stores sell Valero fuels and signature products such as Fresh Choices baked and packaged goods, U Force energy and sport drinks, Cibolo Mountain coffee, FC Soda and Flavors2Go fountain drinks. In Canada, CST is the exclusive provider of Ultramar fuel and its Dépanneur du Coin and Corner Stores sell signature Transit Café coffee and pastries.