New Valentine's Day Treats From Nestle USA

Wonka Mix-Ups, Raisinets Candy & Card Kit, Nerds in Disguise join seasonal collection

Published in CSP Daily News

Nestle Valentine's Day 2014

GLENDALE, Calif. -- Nestle USA has expanded its seasonal Valentine's Day collection for 2014. It has unveiled its Valentine's Day assortments, with a lineup that includes the new Nerds in Disguise Mystery Flavor Exchange Kit, new Raisinets Treat & Card Kit and new Wonka Mix-Ups Treats Bag Kit.

And returning this year are bestselling Wonka Lik-M-Aid Fun Dip Valentine Exchange Kits.

"This year, Nestle has created some very special treats for Valentine's Day that go above and beyond just candy or cards," said Tricia Bowles, spokesperson for Nestle USA Confections & Snacks. "We're helping Mom create the perfect classroom exchange kits including an extensive lineup of convenient, affordable and special treats with activities that are perfect for school exchanges, snacking and parties."

The collection's highlights include:

Candy & Card Kits
An assortment of convenient Valentine's Day card classroom exchange kits in Nestle Crunch and Wonka flavors includes cards made to fit these classic treats:

  • New Wonka Mix-Ups Treats Bag Kit, 24 pouches. These activity-focused treat bags include stickers, Valentine-themed pencils and more. The kits also include a variety of Wonka candy including Nerds, Sweetarts and Laffy Taffy fun size pieces; 12 ounces, suggested retail price (SRP), $8.98.
  • New Wonka Nerds in Disguise Candy & Cart Kit. Give the gift of mystery flavor Nerds to friends this holiday. Each package includes a package of Nerds in a new mystery flavor. A great way to impress your classmates and keep them guessing; 9 ounces, SRP: $3.49; available exclusively at Target.
  • New Raisinets Treat & Card Kit, 20 pouches. A healthier alternative for gift giving. The Raisinets Treat & Card Kit is filled with real fruit pieces of raisins and covered in milk chocolate. Available exclusively at Target; 11 ounces, $4.99
  • New Wonka Lik-M-Aid Fun Dip Mystery Flavor Valentine Exchange Kit. The first-ever Wonka Lik-M-Aid Fun Dip Mystery Flavor--packaged in a 24-piece exchange kit that includes packets designed to double as Valentine's Day cards. Consumers will try to figure out the secret flavor. Available exclusively at Target.
  • Pixy Stix Candy & Card Kit. 32 pieces, 5.17 ounces, SRP: $3.29.
  • Nerds Candy & Card Kit. 20 pieces, 9 ounces, SRP: $3.29.
  • Laffy Taffy Candy & Card Kit. 24 pieces, 7.5 ounces, SRP: $3.29.

Sweetarts Hearts
Choose from pink and purple swirled heart-shaped Sweetarts Hearts Gummies, Sweetarts' Hearts or Sweetarts Lollipops, a spin on the iconic Valentine's Day conversation heart available in sweet and tart flavors. These Sweetarts Hearts are perfect for decorating and snacking, or purchase them in convenient pouches ideal for classroom exchanges:

  • Sweetarts Hearts. 8.25 ounces, 22 pouches, SRP: $2.49 and 18 ounces, 44 pouches, SRP: $4.49.
  • Sweetarts Hearts Gummies. 11 ounces, SRP: $2.49.
  • Sweetarts Lollipops. 11 ounces, SRP: $2.49.

Other Valentine's Day products Nestle is offering this year include the Nestle Crunch and Butterfinger Hearts (8-ounce or 10-ounce bags; SRP: $2.99 to $3.19); pink and red foiled heart pieces filled with delicious Butterfinger or Nestle Crunch pieces; 35-piece Chocolate & Sugar Exchange Bag (21.45 ounces, SRP: $4.99); a value-priced assortment of chocolate and sugar-candy favorites--Nestle Crunch, Nerds, Gobstoppers and Butterfinger, the Nestle Chocolate Minis Bag (18.5 ounces., SRP $4.99); perfect little bites of Nestle Crunch, Butterfinger and Baby Ruth, 36-piece Valentine Nerds (18.7 ounces, SRP: $4.49); tiny, tangy, crunchy candy now available in limited-edition strawberry and punch flavors; 40-piece Wonka Mix-Ups Treat Size Bag (18.7 ounces, SRP $4.49); Your Wonka favorites--Laffy Taffy, BottleCaps and Nerds all in one variety bag.

Food and beverage product maker Nestle USA, Glendale, Calif., with 2012 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland. Brands include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone, California Pizza Kitchen and Jack's.

Keywords: 
candy, sweet snacks