Nestlé Crunch Celebrates Girl Scouts
Launching "Let's Get Her to Camp" campaign
Published in CSP Daily News
GLENDALE, Calif. -- The Nestlé Crunch Girl Scout Candy Bars are back for a limited time this summer. To celebrate, Nestlé USA is collaborating with Girl Scouts of the USA (GSUSA) to launch the Nestlé Crunch Girl Scout Candy Bars "Let's Get Her to Camp" campaign, which will help make it possible for hundreds of girls throughout the country to attend camp.
To kick off the campaign, Nestlé Crunch will donate a minimum of $200,000 to fund GSUSA's camp scholarships. Consumers can help increase the donation to $250,000 and send even more girls to camp by joining the Nestlé Crunch Girl Scout Candy Bars virtual campfire and completing their own campfire stories online. To participate and help send girls to camp, and enter into our contest and sweepstakes, go to: NestleCrunch.com/LetsGetHerToCamp, Facebook.com/NestleCrunch or post on Twitter @NestleCrunchUS, using the hashtag #LetsGetHerToCamp between now and Aug. 31.
"A favorite camp activity is telling stories around the campfire, and we are excited to collaborate with Nestlé Crunch to use that tradition to help send more girls to Girl Scout summer camps," said Kelly M. Parisi, chief communications executive at Girl Scouts of the USA. "Attending camp is cited by child development experts as invaluable in helping children mature socially, emotionally, intellectually, morally, and physically. With the Nestlé Crunch Girl Scout Candy Bars 'Let's Get Her to Camp' program, we can directly benefit girls and make it possible for them to enjoy this once-in-a-lifetime experience."
"Nestlé Crunch is proud to team up with Girl Scouts to launch this exciting campaign," said Tricia Bowles, spokesperson for Nestlé USA. "With the help of consumers, we can make it possible for hundreds of girls, who might not otherwise have the chance, to go to camp next summer."
A group of inspirational women who celebrate the mission of the Girl Scouts will help launch the Nestlé Crunch Girl Scout Candy Bars "Let's Get Her to Camp" campaign. They include Lucy Hale, General Ann Dunwoody, Shawn Johnson, Lisa Leslie, Sara Rue, Cassie Scerbo and Kristi Yamaguchi.
The Nestlé Crunch Girl Scout Candy Bars are available in three varieties inspired by the most popular flavors of Girl Scout Cookies: Thin Mints, Caramel & Coconut and Peanut Butter Crème. The bars are available for a limited time only beginning June 1 at participating retail stores nationwide.
Food and beverage product maker Nestle USA, Glendale, Calif., with 2012 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland. Brands include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone, California Pizza Kitchen and Jack's.