My M&M's Teams Up With the NBA

Mars forges new licensing relationship for custom candies

Published in CSP Daily News

HACKETTSTOWN, N.J. -- Mars Direct Inc., a division of Mars Snackfood US, has announced a new licensing relationship with the National Basketball Association to create My Team M&M's Brand Chocolate Candies. My Team M&M's NBA Blends feature customized team logos and colors for all 30 NBA teams.

The new NBA Blends can be purchased online at www.mymms.com/nba, as well as at the NBA Store in New York City, giving Hoop fans from coast-to-coast a fun and delicious way to support their favorite team.

"As the NBA Playoffs tip off, fans are looking for new, fun ways [image-nocss] to show their team spirit," said Mars direct vice president and general manager Jim Cass. "From the Lakers to the Celtics, and everywhere in between, My Team M&M's NBA Blends is the perfect treat for parties or gifting a superfan."

NBA global merchandising group senior vice president Vicky Picca said, "The NBA has some of the most passionate fans in the world and NBA branded M&M's is another way for our fans to show support for their favorite team."

My M&M's is the personalized brand extension of M&M's Chocolate Candies. The personalized printing option officially launched in 2005, and My M&M's Faces launched in summer of 2008. My M&M's are available in 25 different colors; 20 colors can be customized with Faces and personal messages in a variety of fonts.

Baseball fans can also support their favorite teams with My Team M&M's MLB Blends.

Mars Snackfood US, Hackettstown N.J., is the U.S. snack operations of Mars North America. With more than $7 billion in annual U.S. sales, Mount Olive, N.J.-based Mars North America includes food, snack and pet care segments. Mars Snackfood US brands include M&M's, Snickers, Dove, Milky Way, 3 Musketeers and Twix. Additional brands in the petcare and food segments for Mars North America include Uncle Ben's, Pedigree and Whiskas.

The NBA reaches fans and consumers worldwide through the licensing and marketing of consumer products bearing the league's trademarks and player attributes; 170 licensees manufacture, sell and market NBA-branded products that are promoted worldwide and sold in more than 100,000 retail locations.

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