'Ms. Brown, You've Got Some Lovely Chocolate'

M&M's to reveal sixth character in Super Bowl ad

Published in CSP Daily News

HACKETTSTOWN, N.J. -- Mars Chocolate North America has announced that it will reveal the sixth M&M'S character, Ms. Brown, in a new advertisement during Super Bowl XLVI, February 5, 2012.

Like all of her fellow M&M's "spokescandies," Ms. Brown has her own distinct personality, which the company said "is rooted in her wisdom, high intelligence and sharp wit. Her unmatched knowledge of milk chocolate vaulted her to the position of chief chocolate officer--a position she's excelled in for 70 years, helping make M&M's one of the most popular milk chocolate candies in the world."

Following the launch of products such as M&M's Pretzel Chocolate Candies, "as well as witnessing the admiration her fellow characters enjoy from fans around the world, Ms. Brown decided now was the time to come out from behind-the-scenes and remind the world that M&M'S are not your average milk chocolate."

"We're very excited to introduce Ms. Brown to the world," said Debra A. Sandler, chief consumer officer for Mars Chocolate North America. "Now is the time for Ms. Brown to step into the spotlight--and there's no bigger spotlight than Super Bowl Sunday."

M&M's will unveil the first images of Ms. Brown during special events at The Grove in Los Angeles, as well as M&M's World in New York City on January 30, 2012. Fans can also watch the reveal event live on Facebook at www.facebook.com/mms.

Following the Super Bowl ad, which was created by BBDO New York, Ms. Brown will stay in the national spotlight throughout 2012 to showcase M&M's milk chocolate credentials. She will be featured in a series of television, print and digital ads, in-store displays, promotions, as well as on Facebook and Twitter.

Mars Chocolate North America is the North American chocolate operations of Mars Inc. Based in McLean, Va., Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.

Mars brands include Chocolate: M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix; Petcare: Pedigree, Whiskas, Sheba, Cesar and Royal Canin; Wrigley – Orbit, Extra, Starburst, Doublemint and Skittles; Food: Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change; Drinks: Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia; and Symbioscience: Seramis, Cirku and Cocoavia.

Keywords: 
sweet snacks, M&A