Mrs. Freshley’s Embarks on Sampling Tour

Fresh Sample Series crew makes stops at Kroger, Speedway, QuikTrip, Huck’s

Published in Convenience Store Products

THOMASVILLE, Ga. -- Mrs. Freshley’s, the snack cake and pastry brand from Flowers Foods, has launched its first-ever snack cake sampling tour in the Indianapolis and St. Louis areas. The Fresh Sample Series crew will be making pit stops at Kroger, Speedway, QuikTrip and Huck’s store locations May 24 through June 2, handing out popular sweet treats, coupons and prizes.

Following the recent debut of Mrs. Freshley’s new packaging and logo, the Fresh Sample Series crew will be sampling four Mrs. Freshley’s favorites: Dreamies, Honey Buns, Sugar Donuts and Oatmeal Creme Cookies.

The crew will be distributing coupons for free Mrs. Freshley’s snacks, allowing consumers to select from the more than 50 different Mrs. Freshley’s snack cakes and pastries available in stores and not being sampled on the tour. Sample Series attendees will also have the opportunity to win a $50 gas card courtesy of Mrs. Freshley’s at each pit stop.

“This is a very exciting time for Mrs. Freshley’s, embarking on our first sample tour, celebrating our new logo and look, and bringing Mrs. Freshley’s to life,” said Meredith Butler, brand manager, in a statement released by the company. “We’re looking forward to meeting loyal Mrs. Freshley’s fans and introducing our delicious snack cakes to new customers.”

The brand invites consumers to interact with Mrs. Freshley’s on Facebook and using #MrsFreshleys on Twitter during the series. Visit facebook.com/mrsfreshleys and twitter.com/mrsfreshleys for more details.

Mrs. Freshley’s Fresh Sample Series sampling tour dates:

Indianapolis Area
Friday, May 24th
7:45 a.m. – 10:30 a.m. Speedway, 2242 N. State St., Greenfield
2:15 a.m. – 6:15 p.m. Kroger, 5781 Crawfordsville Road, Indianapolis

Saturday, May 25th
9 a.m. – 12 p.m. Speedway, 4380 W. 38th St., Indianapolis (live radio remote with four chances to win tickets to the Indy 500)
2:30 p.m. – 6 p.m. Kroger 3100 Meridian Park Drive, Greenwood

Sunday, May 26th
9 a.m. – 12 p.m. Speedway, 3350 N. Georgetown Road, Indianapoli
2:30 p.m. – 6 p.m. Kroger, 7101 E. Tenth St., Indianapolis

Monday, May 27th
7:45 a.m. – 10:30 a.m. Speedway, 2045 N. Riley Highway, Shelbyville
2:15 p.m. – 6:15 p.m. Kroger, 11101 Pendleton Pike, Indianapolis

St. Louis area
Thursday, May 30
7:45 a.m. – 10:30 a.m. QuikTrip, 6900 Gravois Ave., St. Louis
2:15 p.m. – 6:15 p.m. Huck's, 2875 S. Peters Road, St. Peters

Friday, May 31
7:45 a.m. – 10:30 a.m. QuikTrip, 6805 N. Hanley Road, Berkeley
2:15 p.m. – 6:15 p.m. Huck's 3500 Patterson Road, St. Florissant

Saturday, June 1
9 a.m. – 12 p.m. QuikTrip 801 Belleau Creek Road, O'Fallon
2:30 p.m. – 6 p.m. Huck's 9038 Natural Bridge Road, Belridge

Sunday, June 2
9 a.m. – 12 p.m. QuikTrip 9951 Big Bend Blvd., Oakland
2:30 p.m. – 6 p.m. Huck’s 3700 Jeffco Blvd