Mondelez Reinventing Supply Chain
Details long-term growth targets, margin-improvement plans at CAGNY
Published in CSP Daily News
BOCA RATON, Fla. -- At the Consumer Analyst Group of New York (CAGNY) conference in Boca Raton, Fla., executives of Mondelez International highlighted the company's long-term growth targets and margin-improvement initiatives. It also provided detailed insights into the performance and outlook of its North American business.
"With an unrivaled portfolio of iconic brands, leading share positions in all of our key categories and an advantaged geographic footprint, we have the best set of assets in our industry," said Irene Rosenfeld, chairman and CEO. "The plans we're executing now will enable us over the long term to deliver strong top-line growth, significantly expand margins, grow adjusted EPS double digits and continue to generate solid cash flow. We believe these efforts will drive top-tier shareholder returns."
The company highlighted that snacking is a $1.2 trillion market worldwide, offering attractive growth and margin prospects.
"Historically, our snacks categories have grown at rates of around 6%," Rosenfeld said. "Although categories have slowed recently, we expect snacks categories will recover, as they are well-aligned with consumer needs to fuel our bodies, treat ourselves and boost our minds. In fact, consumers continue to move away from large meals at fixed times to more frequent and smaller snacking occasions. Snacks consumption also increases as GDP per capita rises in emerging markets like Brazil, Russia, India and China."
In addition, snacks carry higher margins than many other food products due to low private-label penetration and a large percentage of sales from immediate consumption channels.
Dave Brearton, executive vice president and CFO, highlighted the company's initiatives to expand margins, including improvements to adjusted operating income margin of 500 and 250 basis points in North America and Europe, respectively, by 2016.
The biggest driver behind these targets is the reinvention of the supply chain. Over the next three years, the company expects to deliver $3 billion in gross productivity savings, $1.5 billion in net productivity and $1 billion in incremental cash.
Brearton highlighted that significant progress has already been made. To date, the company has streamlined, closed or sold 30 plants. At the same time, the company is building leading-edge facilities in Mexico and India and significantly expanding facilities in the Czech Republic, the United Kingdom and the United States.
"Overhead savings will also be a major contributor to margin gains," said Brearton. "We're accelerating our cost-reduction efforts by ensuring that our overheads are 'fit for purpose' for the size and scope of our company and by adopting zero-based budgeting."
Putting it all together, the company affirmed the following long-term targets:
- Organic net revenue growth: At or above category growth.
- Adjusted operating income growth: High single-digit growth at constant currency.
- Adjusted EPS growth: Double-digit growth at constant currency.
Mark Clouse, executive vice president and president for North America, detailed the company's strategic plans to deliver sustainable revenue growth and improve margins in its $7 billion business in the United States and Canada.
"By focusing on our power brands, innovation platforms and our direct-store delivery [DSD] operation, we expect to deliver sustainable growth and outpace our competitors. And through better cost management and the reinvention of our supply chain, we'll significantly expand our margins to bring us in line with our peers," said Clouse. "In 2013, we delivered strong growth on the top line and made significant progress against our 500-point margin expansion target."
Materials and a replay of the audio webcast of the CAGNY presentation are available on the company's website.
Deerfield, Ill.-based Mondelez is a global snack maker with 2013 revenue of $35 billion. It is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands including Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, Oreo, LU and Nabisco biscuits, Tang powdered beverages and Trident gum.