M&M’s Sweet Plans for the Super Bowl

“Spokescandies” to make return appearance during big game

Published in CSP Daily News

Ms. Brown, spokescandy

HACKETTSTOWN, N.J. -- M&M’s Brand will return to the Super Bowl on Sunday, Feb. 3, 2013, with an all-new 30-second commercial during the first quarter.

Last year during the big game, M&M’s introduced the world to the original “spokescandy”--Ms. Brown--via a 30-second commercial co-staring fan-favorite spokescandy, Red. The spot scored with critics and fans alike, topping several “best of” lists, including YouTube’s Ad Blitz.

“We’re excited to be back on the world’s biggest stage,” said Roy Benin, chief consumer officer, Mars Chocolate North America. “The introduction of Ms. Brown will be a tough act to follow, so we’re planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl.”

M&M’s plans to reveal additional details regarding the Super Bowl spot in January.

Keywords: 
candy, M&A