Mediterra Names Sales Agency for New Nutrition Bars

Hires Acosta Sales & Marketing to help roll out Mediterranean Diet-inspired products

Published in CSP Daily News

NEW YORK -- Mediterra Inc., the first company to offer ready-to-eat nutrition bars inspired by the Mediterranean Diet, has named Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, as its U.S. sales agency.

Mediterra recently launched six new flavors including savory-flavored bars that contain healthful ingredients such as sundried tomatoes, olives and basil. Other bars feature various fruits, vegetables and grains.

The Mediterranean Diet emphasizes consuming more whole grains, fruits, greens and healthy fats and less meat and sweets.

All Mediterra bars are all-natural, non-GMO and Gluten-Free. The manufacturer's suggested retail price is $1.99.

"Acosta represents the most prestigious brands in the food industry and our partnership proves their inherent belief in the Mediterra bars," said Marty Hagge, senior vice president of sales and marketing for Mediterra, New York. "We're confident that the combination of our delicious and healthy bars with their sales skills will ensure Mediterra bars on shelves across America."

"Occasionally, we find a product that emphasizes a particular lifestyle and Mediterra is one of these brands," said Mike Anderson, president of Natural Specialty Sales, a division of Acosta Sales & Marketing. "We're excited to help introduce the first on-the-go nutrition bar that adheres to the Mediterranean Diet. The combination of a clean ingredient label, interesting flavors and delicious taste creates a winning product line."

The six bars come in three specific varieties with two flavors to choose from in each category:

  • Savory Bars: The bars are rich in vegetable content, but low in calories, sodium and sugar and contain protein-rich pea crisps and a touch of olive oil. Each Savory Bar is 1.4 ounces and contains six grams of protein and fiber. They are certified kosher and dairy free. The Savory Bars serve as an alternative to sweet snacks providing super foods and amaranth, an ancient grain. Flavors include Tomato/Basil/Capers and Olive/Walnut/Chives.
  • Sesame Honey Energy Bars: Traditionally known as "Pasteli," these bars are dairy-free and contain only a few ingredients including, roasted sesame seeds, Greek honey, pistachios from Aegina Island or orange peel, respectively. The combination provides natural and long lasting energy. Each bar is 1.3 ounces and contains five grams of protein two grams of fiber. Flavors include Sesame Seed/Pistachio/Greek Honey and Sesame Seed/Orange/Greek Honey.
  • Yogurt & Oat Bars: Bottom covered with yogurt-style coating, each bar is 1.6 ounces, certified kosher and contains seven grams of protein. The bars also feature fig paste, sunflower seeds and raisins. Flavors include Yogurt/Oat/Cherry Pistachio and Yogurt/Oat/Apricot Pistachio.

Jacksonville, Fla.-based Acosta provides a range of outsourced sales, marketing and retail merchandising services throughout the United States and Canada for CPG companies.