Mars Inc. Unifies Brand
All units will go under Mars name
Published in CSP Daily News
MCLEAN, Va. -- Mars Inc. recently announced plans to unify its regional corporate brands under the single corporate brand name, Mars. By the end of 2007, with a few exceptions, all of the company's units operating in more than 65 countries will be referred to as Mars.
A single corporate brand name will consolidate and leverage the credibility and goodwill that Mars has earned world-wide through its famous product brands, said Mars global president Paul S. Michaels. By introducing a unified corporate brand name, Mars, we will reduce complexity, provide [image-nocss] one point of reference and build greater awareness for our business.
The company is currently known as Masterfoods in most markets.
Mars is a privately held company that produces some of the world's leading confectionery, food and petcare products and has growing beverage and health and nutrition businesses.
Based in McLean, Va., Mars operates in more than 65 countries and employs more than 40,000 associates worldwide. The company's global sales are approximately $21 billion annually. Founded in 1911, the company manufactures and markets a variety of products, including Milky Way, M&M's, Snickers, Mars, Uncle Ben's Rice and Pedigree and Whiskas petcare products.