Lance Sandwich Crackers Teams Up With Little League

Snack named Official Sandwich Cracker of Little League Baseball & Softball

Published in CSP Daily News

Lance Little League

CHARLOTTE, N.C. -- Snyder's-Lance Inc. has teamed up with Little League Baseball & Softball--the world's largest youth sports organization--to fuel and encourage young athletes to do their best, both on and off the field. As part of the multiyear agreement, Lance sandwich crackers have been named "The Official Sandwich Cracker of Little League Baseball & Softball."

Lance offers more than 16 kinds of sandwich crackers, including varieties made with whole grains, real peanut butter and real cheese. The wholesome snacks deliver up to six grams of protein.

"We are excited to welcome Lance sandwich crackers into the Little League family of sponsors," said Liz DiLullo Brown, Little League vice president of marketing and strategic partnerships. "Little League strives to find partners who not only fit our mission to develop good citizens, but also meet the needs of our local leagues and their families. Lance is one of the most recognizable names in the industry, and their products can already be found in many concession stands at local Little Leagues around the nation. We look forward to working with Lance to make this a successful partnership."

As the partnership kicks off in 2014, Lance will roll out a number initiatives including a sweepstakes; in-store activations; web page, www.Lance.com/LittleLeague; and a special program for Little League coaches and parents. The Lance Snack Patrol will also host experiential sampling events at local games throughout the country and regional tournaments leading up to the Little League Baseball World Series, which is scheduled to be held in South Williamsport, Pa. on August 14-24, 2014.

"The core values that Little League promotes are a great fit for a partnership with Lance," said Tom Ingram, senior brand director at Snyder's-Lance. "We're excited about the opportunity and we share their commitment to fueling and inspiring young athletes, helping them reach their potential on-and-off the field and, most importantly, having fun." 

Lance sandwich crackers are available in more than 16 varieties, including ToastChee, Whole Grain, Cracker Creations and Xtra Fulls.

Snyder's-Lance, Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. The company's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. It sells products under the Snyder's of Hanover, Lance, Cape Cod, Pretzel Crisps, Krunchers!, Tom's, Archway, Jays, Stella D'oro, Eatsmart, O-Ke-Doke, Quitos and Padrinos brand names along with a number of private-label and third-party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, foodservice outlets and other channels.

Keywords: 
salty snacks