Kraft Reinvents Many of Its Snacks

Enhances category with new products, line extensions

Published in CSP Daily News

NORTHFIELD, Ill. -- Kraft Foods Inc. said that it is rolling out more than 70 new product innovations in response to consumer demand for simplified and smart meal solutions and robust new flavor combinations. And when it comes to enhancing the taste of their food and beverages, today's consumer wants a more customized experience, the company said.

Saying that consumers also want more better-for-you options, Kraft is bringing a European favorite to the United States via the introduction of belVita Breakfast Biscuits. A crunchy biscuit baked with whole grains, this on-the-go breakfast delivers sustained energy for the morning.

Soon to be available nationwide in the refrigerated dairy case, Kraft MilkBite Milk and Granola Bars deliver the calcium of an 8-oz. glass of milk in a soft bar texture. Made with real milk, Kraft MilkBite bars come in five flavors.

Kraft Foods is expanding the popular Philadelphia Cooking Creme line with new better-for-you varieties including Reduced Fat Italian Cheese & Herb and Reduced Fat Savory Garlic.

Lunchables Lunch Combinations is expanding its better-for-you options in 2012 to feature more varieties available with fruit, including Turkey + Cheddar Flatbread Sandwich with applesauce, Ham + American Flatbread Sandwich with applesauce and BBQ Chicken Dippers with pineapple tidbits in 100% pineapple juice.

In addition, Kraft has reinvented the SnackWell's category. New SnackWell's Cinnamon Creme Drizzles Caramel Popcorn and Peanut Butter Flavored Pretzels are 130 calories and 110 calories per pack, respectively.

And Planters has introduced Planters Natural Creamy Peanut Butter Spread, a nutrient-dense energy source and plant-based protein.

In confectionery, sugar-free gum gets a boost with Stride Spark Kinetic Berry Sugar Free Gum. A berry blend with a touch of sour, this new sugar-free gum features B vitamins.

And while consumers have long enjoyed the rich coffee experience of Gevalia, up until now this Swiss delicacy was only available through in-home delivery. Starting this month, Gevalia Kaffe Coffee is now offering its top 10 varieties for sale in coffee supermarket aisles nationwide.

A new treat hitting store shelves in January, Philadelphia Indulgence Spreads feature real dark, milk and white chocolate with the Philadelphia Cream Cheese for dipping and spreading with pretzels, fruit and more.

And finally, Toblerone Tobelle features classic Toblerone Milk Chocolate in extra thin triangle pieces.

Northfield, Ill.-based Kraft Foods, with 2010 revenues of $49.2 billion, is a global snacks company with a portfolio of biscuits, confectionery, beverages, cheese, grocery products and convenient meals. Its major bands include Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oreo, Oscar Mayer, Philadelphia, Tang and Trident.