King Launches Candy Crush-Inspired Candies

Now available at Dylan's, other U.S. retailers

Published in CSP Daily News

Candy Crush

NEW YORK -- "Casual" games company King has announces the arrival of the first ever Candy Crush Candies. Debuting at Dylan's Candy Bar and other major U.S. retailers on Nov. 1, Candy Crush Candies are the official sweets from the makers of the popular game.  Millions play the Candy Crush Saga every day.

With four varieties of candies available at launch and more than 400 levels of the game to experience, people can mix and match the sugary treats. Themed candy flavor offerings include Jelly Fish, Mixed Fruit Gummies, Sour Fruit Gummies and Color Bombs, all of which are directly inspired by the game.

The company offers the candies in theater-sized boxes.

"We're really excited to launch Candy Crush Candies and offer another way for fans of the game to be able to get a taste of the fun," said Tommy Palm, Games Guru at King. "We've been so delighted to see how much people love to play the game and crush those candies. Our games give players moments of bite-sized brilliance, and we hope these candies will too."

"We are thrilled to be the first to introduce the much anticipated Candy Crush Candy range to our customers at Dylan's Candy Bar this fall," said Dylan Lauren, CEO and Founder of Dylan's Candy Bar. "As Dylan's Candy Bar continues to expand as a leading lifestyle brand, we are always looking to provide our customers with the most innovative and creative products. Candy Crush Candy is an exciting new addition for our customers and fans of Candy Crush."

Candy Crush Candy is available to purchase at Dylan's Candy Bar from Nov. 1 in its New York City, Miami and Los Angeles locations, and will be available nationwide at major retailers in the days following. The candies are also available for international shipping from the Dylan's Candy Bar online store.

Candy Crush Saga can be downloaded via iTunes, Google Play or on Facebook.

King is a leader in cross-platform, "bite-sized" games, with more than one billion gameplays per day globally. King offers 150 exclusive games in 14 languages through mobile, Facebook and its website.

Keywords: 
candy, sweet snacks