Kellogg's Opens 'Recharge Bar'

Visitors can enjoy free cereal, milk breakfast

Published in CSP Daily News

Kellogg's Recharge Bar (CSP Daily News / Convenience Stores / Snacks)

BATTLE CREEK, Mich. -- The Kellogg Co. has opened the Kellogg's Recharge Bar in New York City to educate families about the power of protein and grains found in a serving of Kellogg's cereal and one cup of skim milk. A recent survey revealed that when hearing "protein and grains," only 20%1 of Americans think of cereal and milk.

"I'm excited to be a part of the opening of Kellogg's Recharge Bar to show everyone how easy it is to get a nutritious breakfast with a bowl of cereal and milk," said Dr. Travis Stork. "A bowl of cereal and one cup of milk is a great way to start the day with the right combination of protein and whole grains."

Located at 1701 Broadway Avenue, on W 54th Street and Broadway, the Kellogg's Recharge Bar will be open to the public for free June 24-27, from 7:00 a.m. to 2:00 p.m. daily. Visitors can enjoy a free breakfast of Kellogg's new cereal and milk combinations, alongside performances from top celebrities. Seating is limited, so those arriving will be granted access on a first-come, first-served basis.

Chef, owner and founder of Milk Bar, Christina Tosi, will unveil her combinations of protein and grains, including The King, Banana Nut, Pistachio Lemon, Cinnamon-Apple, Berry Au-Lait and the Tropical Mermaid. Combinations include Kellogg's favorites--Kellogg's Frosted Mini-Wheats, Kellogg's Raisin Bran, Special K Original, All-Bran Bran-Buds and Kellogg's Frosted Flakes, combined with extra protein--skim milk, 2% milk, Milk Bar cereal milk--and topped off with flavor boosts such as ground coffee, lemon zest, almond butter and fruit.

While enjoying a Tosi-created protein and grain combination, or mixing their own customizable mix of Kellogg's cereal and milk, visitors can experience performances from the following celebrities throughout the week:

  • Tuesday, June 24: Emmy-award nominated physician, Dr. Travis Stork, celebrity chef, Christina Tosi, and Kellogg's welcome families to the grand opening of Kellogg's Recharge Bar.
  • Wednesday, June 25: Grammy award-winning group The Roots.
  • Thursday, June 26: Emmy award-winning choreographer Derek Hough.
  • Friday, June 27: Kellogg's characters Cornelius "Corny" Rooster and Tony the Tiger.

With 2013 sales of $14.8 billion and more than 1,600 foods, Battle Creek, Mich.-based Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Mini-Wheats and more.