Kellogg's C-Store Website Garners Web Award

Miron Communications design honored by Web Marketing Association

Published in CSP Daily News

MINNEAPOLIS-- Miron Communications has won the best food industry website award from the Web Marketing Association on behalf of agency client, Kellogg Co., during the Association's 10th annual Internet Advertising Competition Awards.

The winning website, KelloggsConvenience.com, was launched in 2011 to support marketing of Kellogg brands in the highly competitive convenience store industry.

In addition to featuring profitable products and innovative promotions programs, the site offers value-added tools and content including profit calculators, consumer insights, a competitor locator, marketing tips and related support for convenience store owners and operators who register for Kellogg's Grow My Store.

"We are honored to accept this award and we value our partnership with the Kellogg Co. and the freedom they give us to create digital communications that are recognized as best in class by our peers," said Gerard Miron, agency CEO.

Founded in 2005, Minneapolis-based Miron Communications is a virtual agency specializing in strategic marketing communications including integrated digital and offline advertising and public relations.

The Web Marketing Association is an organization working to create a high standard of excellence for website development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of advertising, marketing and promotion used to attract visitors to websites.

With 2011 sales of more than $13 billion, Battle Creek, Mich.-based Kellogg is the world's leading producer of cereal and a leading producer of snacks and frozen foods. Its brands, produced in 18 countries and marketed in more than 180 countries, include Cheez-It, Coco Pops, Corn Flakes, Eggo, Frosted Flakes, Kashi, Keebler, Kellogg's, Mini-Wheats, Pop-Tarts, Rice Krispies, Special K and more.