J&J Snack Foods Appoints Melchiorre as EVP

Also named president of Country Home Bakers

Published in CSP Daily News

PENNSAUKEN, N.J. -- J&J Snack Foods Corp. has appointed Vincent A. Melchiorre as executive vice president of J&J Snack Foods Corp. and president of Country Home Bakers Inc. He will report to Gerald B. Shreiber, president and CEO. His appointment is effective June 11, 2007.

Melchiorre will be responsible for Sales & Marketing of J&J's snack food businesses, as well as overall management of Country Home Bakers. He will also assume the role of Chief Marketing Officer, replacing Michael Karaban, who had previously announced his retirement [image-nocss] effective October 2007.

He was most recently senior vice president of Weston Foods USA, responsible for leadership of the $1.2 billion bread and roll business. Prior to that, he was senior vice president of sales and chief marketing officer for the Tasty Baking Co. He previously spent more than 20 years at The Campbell Soup Co., where he held the positions of vice president of marketing for Pepperidge Farm's Biscuit & Cookie Division and, before that, business director of the company's flagship Red & White Soup business.

Pennsauken, N.J.-based J&J Snack Foods manufactures a variety of snack foods for the foodservice, supermarket and convenience store industries. Its principal products include frozen soft pretzels under Superpretzel, Pretzel Fillers and other brand names; ICEE and Slush Puppie frozen beverages; LUIGI'S Real Italian Ice; frozen juice bars under the Minute Maid, Chill, Barq's, and Shape Ups brand names; Tio Pepe's churros; the funnel cake factory funnel cakes; and baked goods under the Country Home Bakers, Readi-Bake, Mrs. GoodCookie, Camden Creek, Mary B's and Daddy Ray's brands.