J&J Snack Foods Acquires New Brands

Adds Whole Fruit Sorbet, Fruit-a-Freeze Fruit Bars to portfolio

Published in CSP Daily News

PENNSAUKEN, N.J. -- J&J Snack Foods Corp. has acquired the Whole Fruit Sorbet and Fruit-a-Freeze Fruit Bars brands from CoolBrands International.

These two premium brands fit our ever-expanding portfolio of frozen novelty products, said Gerry Shreiber, J&J president and CEO. They will help to grow both our foodservice and retail grocery businesses.

Whole Fruit Sorbet is available in a variety of flavors sold primarily in pints in traditional retail supermarkets, convenience stores and club stores. The Fruit-a-Freeze Fruit [image-nocss] Bars brand was created in California in 1977 and the premium formula remains closer to traditional Mexican Paletas offering a more dense mouth feel. Fruit-a-Freeze Fruit Bars are available in fruit flavors such as strawberry, mango and coconut as well as a variety of flavors enrobed in dark chocolate.

Pennsauken, N.J.-based J&J Snack Foods' principal products include frozen soft pretzels under Superpretzel, Pretzel Fillers and other brand names; ICEE and Slush Puppie frozen beverages; Luigi's Real Italian Ice; frozen juice bars under the Minute Maid, Chill, Barq's, and Shape Ups brand names; Tio Pepe's churros; The Funnel Cake Factory funnel cakes; and baked goods under the Country Home Bakers , Readi-Bake, Mrs. GoodCookie, Camden Creek, Mary B's and Daddy Ray's brands.