Jack Link's Beef Jerky Inks Partnership With Seattle Mariners
Meat snack brand sponsors MLB baseball team; will host bat night giveaway, fan promotions
Published in CSP Daily News
SEATTLE & MINONG, Wis. -- Jack Link's, a leading U.S. meat snack brand, recently reached a multi-year sponsorship agreement with the Seattle Mariners Major League Baseball (MLB) team, with the 2013 season marking the beginning of the partnership.
As a sponsor, Jack Link's will offer fans in-game promotions and product giveaways throughout the season, including hosting "Dustin Ackley Bat Night" at Safeco Field on April 27, where all fans ages 14 and under will receive a Jack Link's and Seattle Mariners branded full-size baseball bat signed by Dustin Ackley.
"Baseball season is synonymous with so many things Jack Link's embodies: getting outside, spending time with family and friends, and, of course, some great snacking," said Jeff LeFever, vice president of marketing for Jack Link's. "The opportunity to partner with the Mariners, one of the most innovative and respected organizations in sports, is a perfect fit for our brand. We're especially excited to become a bigger part of the Seattle community and look forward to helping fans 'Feed Their Wild Side' all season long."
Joe Chard, Seattle Mariners vice president of corporate business and community relations, said, "Jack Link's has a long tradition of supporting sports, from professional hockey to fishing to youth baseball. The Mariners are happy to welcome America's best-selling brand of beef jerky to Safeco Field as one of our newest corporate partners."
In addition to Dustin Ackley Bat Night, fans will have the opportunity to win a variety of Jack Link's products during the season through the recurring "Lucky Row" in-game promotion. Jack Link's protein-packed snacks will also be available for purchase in the stadium all year, and the brand will also sponsor in-game "Great Plays" video highlights on Safeco Field's new high-definition MarinersVision video screen.
Fans should also be on the lookout for Jack Link's brand icon, the Sasquatch, who stars in the popular 'Messin' With Sasquatch' campaign.
"The Pacific Northwest region is no stranger to reported Sasquatch sightings," LeFever added. "Fans at Safeco Field may want to keep an eye out for the mysterious creature this season."
Based in Minong, Wis., Jack Link's offers more than 100 premium meat snack products at retail outlets in more than 40 countries.