Hog Heaven?

Harley-Davidson, ConAgra mount up for jerky

Published in CSP Daily News

OMAHA, Neb. Iconic motorcycle maker Harley-Davidson Inc. is joining forces with packaged-foods company ConAgra Foods Inc. to sell beef jerky and tap into the growing meat-snack business, said the Associated Press.

The product, thick slices of smoked, lean steak, is slated to sell in packs of 3.25 oz. for $5.99 at convenience and grocery stores, Harley-Davidson dealerships and truckstops. Shipments of the three varietiesteriyaki, pepper and original flavorwill begin January 8, ConAgra said.

It's the first time Milwaukee-based [image-nocss] Harley-Davidson has lent its name and black-and-orange logo to a food product, said Tom Parsons, general manager of general merchandise. The company has considered making edible products, such as barbecue sauce and spices, in the past, but nothing fit with the brand and its image like jerky, Parsons said. Riders are always looking for good food on the go, so the jerky will be billed as road food, he said.

It's high protein, low fat, good stuff. You put it in your pocket, keep on eating and keep on riding, Parsons added.

Omaha, Neb.-based ConAgra makes several types of jerky, including Pemmican jerky strips and Slim Jims, one of the bestsellers in their category, said Paul Lapadat, head of snack foods for ConAgra.