Hershey's $100,000 'Field Ration D'
Gives to Wounded Warrior Project; participates in Believe in Heroes, W.Va. Tough Mudder
Published in CSP Daily News
HERSHEY, Pa. -- The Hershey Co. has made a $100,000 donation to Wounded Warrior Project (WWP) and its participation in the Believe in Heroes campaign. The donation will help support WWP's numerous programs, which are addressing the urgent needs of this generation's injured service members.
To promote the Believe in Heroes campaign and raise awareness of Wounded Warrior Project, Hershey is tying its support of the campaign to Hershey's Semi-Sweet Baking Chips.
Consumers who pick up a bag of Hershey's Semi-Sweet Baking Chips they will see a "Help Us Honor Heroes" burst with a QR code that takes consumers to the WWP website where they can make a donation to support U.S. veterans. This will be enhanced by in-store merchandising and a coupon for a Hershey's baking product.
"One of the ways we're saying thank you to the military and veterans this year is through the Believe in Heroes campaign and Wounded Warriors Project," said Bobby Agarwal, director of the Snacks Food & Beverage Portfolio. "There is such a natural emotional connection between Hershey's baking chips, the love a homemade baked good can convey, and the feelings of appreciation for the men and women who have sacrificed so much for our country."
Recent estimates indicate that approximately 1,000,000 veterans will be entering civilian life and seeking work over the next four years. The urgent need for veteran employment combined with Hershey's aggressive growth and need for highly skilled employees has led Hershey to expand its veterans hiring initiatives. Through public-private partnerships and a focus on veteran recruiting, Hershey now has more than 500 veteran employees, and more than 300 members of its Veterans Business Resource Group, which supports transitioning veterans, educates Hershey's workforce on the skills and experiences of veterans, and builds a strong network for veterans within Hershey and the community.