Hershey Spreads the Chocolate Flavor
Adds new line of "snack enhancers"
Published in CSP Daily News
HERSHEY, Pa. -- The Hershey Co. has announced it is launching Hershey's Spreads, a new line of chocolate spreads. Inspired by Hershey's chocolate flavor, the spreads will be available in three varieties: Chocolate, Chocolate with Almond and Chocolate with Hazelnut.
Hershey's Spreads deliver Hershey's chocolate flavor to any food, anytime, anywhere, the company said.
"The average American snacks more than two times a day, and what better way to transform everyday snacks into delicious treats, than with the genuine chocolate flavor," said Anna Lingeris, spokesperson for Hershey. "We have been delivering genuine chocolate experiences in a variety of forms for 120 years, and our legacy as the leader in chocolate continues with Hershey's Spreads."
Pairing suggestions include graham crackers, strawberries or bananas, or more adventurous pairings like celery, pineapple or pickles, Hershey's Spreads are the "ultimate snack enhancer," said the company.
Hershey's Spreads are now available nationwide at food, mass, drug and convenience stores; the company is offering them in 13-ounce jars that retail for $3.79. The company will support the new product with an integrated marketing campaign that will continue through 2014.
The Hershey Co., based in Hershey, Pa., is the largest producer of quality chocolate in North America and a global leader in chocolate and sugar confectionery. With revenues of more than $6.6 billion, Hershey offers confectionery products under more than 80 brand names, including Hershey's, Reese's, Hershey's Kisses, Hershey's Bliss, Hershey's Special Dark, Kit Kat, Twizzlers, Jolly Rancher and Ice Breakers.