Hershey, IRI Extend Relationship

Snacks Practice delivers data, category expertise, insights

Published in CSP Daily News

CHICAGO -- Information Resources Inc. (IRI), a global provider of enterprise market information solutions for the consumer packaged goods (CPG), retail and healthcare industries, said The Hershey Co. has renewed its business with IRI.

Under the multi-year contract, IRI will provide marketplace information, business insights and access solutions for Hershey.

The products and services IRI provides are essential to our profitable growth in the expanding snacking marketplace, said Bob Goodpaster, vice president of global strategy [image-nocss] and integrated business intelligence.

Our extended relationship with The Hershey Co.a leader in U.S. snackssolidifies IRI as the powerhouse in the snacking market information solutions space, said IRI Client Solutions President David Shanker. IRI's rich consumer and retailer insights will help Hershey quickly identify issues or opportunities and act upon them, which will ultimately help them better meet consumers' needs and win in the marketplace.