Fresh Fruit Remains Top Snack

NPD: Yogurt, potato chips, fresh fruit among top growing snack foods for kids 2-17

Published in CSP Daily News

PORT WASHINGTON, N.Y. -- Kids ages 2-17 ate more refrigerated yogurt as a snack-oriented food in 2009 than they did in 2008, but fresh fruit remained the top snack food consumed by this age group, according to market research company The NPD Group,. According to NPD's food and beverage market research, potato chips, fresh fruit, string cheese and prepackaged cheese cubes or shapes and hard candy also experienced growth in 2009 versus 2008 as snack foods eaten between, with, or instead of meals.

NPD's SnackTrack, which monitors the consumption of snack foods both in-home [image-nocss] and away, reported that also among the top growing snacks in 2009 over the previous year were ice/fudge or cream pops, chewy candy, corn chips, donuts and snack pies and pastries.

SnackTrack defines snack foods as a group of foods generally perceived to be snack foods, like candy, chips, fruit, regardless of when consumed; 60% of snacks are consumed at snack occasions, before, between and after meals or throughout the day, and the remaining snacks are eaten with or instead of main meals. One out of every five meals consumed in the United States is a snack meal.

The NPD Group is a leading provider of consumer and retail information for a wide range of industries. More than 1,800 manufacturers, retailers and service companies use NPD to help clients to identify new business opportunities and guide product development, marketing, sales, merchandising and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys and wireless.