Flowers Foods Takes the Tastykake

Announces all-cash merger deal with Tasty Baking Co.

Published in CSP Daily News

Flowers Foods Takes the Tastykake

THOMASVILLE, Ga. & PHILADELPHIA -- Flowers Foods and Tasty Baking Co. have announced a definitive merger agreement whereby Flowers will acquire all of the outstanding shares of Tasty common stock for $4 per share in cash for a total purchase price of approximately $165 million, including Tasty's existing indebtedness.

The transaction is expected to: Strengthen Flowers' snack cake business through the addition of the iconic Tastykake snack cake brand. Expand Flowers' geographic reach, immediately adding more than 24 million consumers who are contiguous with Flowers' [image-nocss] current footprint. Add two highly efficient bakeries with additional capacity to support growth. Generate significant operating synergies through additional revenue and cost-saving opportunities. Add approximately $115 million to $125 million to Flowers' 2011 sales, contribute approximately $10 million to $12 million to Flowers' 2011 EBITDA, and be neutral to slightly accretive to 2011 earnings per share, excluding one-time costs of the transaction. Contribute approximately $210 million to $225 million to Flowers' 2012 sales, contribute approximately $25 million to $30 million to 2012 EBITDA, and contribute approximately $.06 to $.09 per diluted share.

Under the terms of the agreement, Flowers will commence a tender offer to acquire all of the outstanding shares of Tasty common stock for $4 per share in cash. The transaction is expected to close during the second quarter of 2011 and is subject to customary closing conditions and approvals, as well as a majority of the outstanding shares of Tasty common stock being validly tendered and not withdrawn in the tender offer. The agreement has been unanimously approved by the Boards of Directors of both companies. Flowers intends to fund the transaction through cash-on-hand and credit facilities. There is no financing condition to the offer. Upon completion of the transaction, Tasty will become part of Flowers' direct-store-delivery segment.

The combination of Flowers and Tasty leverages their complementary product offerings and market strengths and unites two companies. This combination is expected to result in:

Creation of a larger business with a complementary portfolio of high-quality branded and store-brand bakery products. A deeper penetration of the snack cake category, which should strengthen customer relationships over a broader geography. The ability to grow the Tastykake brand in its current markets and provide new opportunities for Tastykake's independent sales distributors. The opportunity to expand distribution of the Tastykake brand through the majority of Flowers' 4,000 independent distributors, whose existing territories have access to 53% of the U.S. population. The addition of two highly efficient bakeries strategically located in the heart of the Northeast corridor. The available snack cake capacity in these state-of-the-art facilities provides a platform for further profitable growth. The immediate addition of approximately 24 million consumers who are contiguous to Flowers Foods' existing geographic footprint, which will increase Flowers' market access to about 61% of the U.S. population through its direct-store-delivery systems. The potential to expand the reach of Flowers' Nature's Own brand through Tasty's marketing areas as Flowers continues to expand and acquire additional production capacity for bread, buns and rolls. A strong, combined financial profile, with an anticipated sales contribution from the transaction of $115 million to $125 million for 2011, contributing approximately $10 million to $12 million to EBITDA with the effect on 2011 earnings per share expected to be neutral to slightly accretive, excluding any one-time expenses. In 2012, they anticipate Tasty to contribute approximately $210 million to $225 million to sales with an expected $25 million to $30 million EBITDA contribution and anticipate the transaction to be accretive approximately six cents to nine cents per diluted share.

"Tasty brings a talented, committed team of employees, two highly efficient bakeries, the iconic Tastykake brand, a solid sales base and an effective distribution system," said George E. Deese, Flowers Foods' chairman and CEO. "The merger will expand Flowers' geographic reach and bring new consumers, new customers, and new opportunities for further growth. It will provide the opportunity to add Tastykake products to Flowers' existing direct-store-delivery network. With the addition of Tasty, our snack cake business will be significantly enhanced and we will have a new platform to grow our Nature's Own brand as we make other acquisitions that add needed production capacity for breads, buns and rolls."

He added, "We take a very deliberate approach to selecting acquisitions, focusing on strong brands and premium products that extend our capabilities and geographic reach. We believe Tasty is highly consistent with our acquisition strategy and also offers substantial synergy potential that we expect will generate a strong financial return for our shareholders."

Charles P. Pizzi, Tasty's president and CEO, said, "This merger with Flowers will create value for Tasty's shareholders, employees and the Philadelphia community. It will provide immediate cash value to our stockholders at an attractive premium over the current trading value. We believe the combination of Tasty with Flowers will create a company with long-term advantages for our employees, customers, suppliers, independent sales distributors and other constituents."

Flowers has experience integrating acquisitions, having completed more than 100 acquisitions since listing publicly in 1968, including 11 in the past decade.

Founded in 1919 and headquartered in Thomasville, Ga., Flowers Foods, with $2.6 billion in annual sales, is one of the nation's leading producers and marketers of packaged bakery foods for retail and foodservice customers. Among the company's top brands are Nature's Own, Whitewheat, Cobblestone Mill, Blue Bird and Mrs. Freshley's. Flowers operates 39 bakeries; it produces, markets and distributes fresh bakery products that are delivered to customers daily through a direct-store-delivery system serving the Southeast, Mid-Atlantic and Southwest as well as select markets in California and Nevada. The company also produces and distributes fresh snack cakes and frozen breads and rolls nationally through warehouse distribution.

Tasty Baking Co., founded in 1914 and headquartered in Philadelphia, is one of the country's leading bakers of snack cakes, pies, cookies and donuts. The company has manufacturing facilities in Philadelphia and Oxford, Pa. The company offers more than 100 products under the Tastykake brand name.

Keywords: 
sweet snacks