'Doritos Loaded' Debuts in D.C. at 7-Eleven

Snack maker, convenience store chain say wider rollout depends on consumer response

Published in CSP Daily News

Doritos Loaded 7-Eleven Convenience Stores

WASHINGTON -- Doritos have been spotted in the form of cheese sticks at a Washington, D.C., 7-Eleven, according to ABC News and other reports, as well as social media. For now, Doritos Loaded are available only in the Washington area at four for $1.99.

"Doritos Loaded snacks are currently being test-marketed in select stores in the Washington, D.C., area. Our future rollout plans will be determined based on consumer response," Alexia Allina, a spokesperson for Doritos, told the news outlet.

Dallas-based 7-Eleven Inc. did not respond to a CSP Daily News request for comment by press time.

"They tasted like nacho cheese Doritos filled with queso," a customer told ABC News. "But the consistency was kind of like a regular cheese stick, except filled with nacho cheese. I definitely got my cheese fix for the day."

This is not the first time that Doritos has been at the center of social media buzz.

Taco Bell Corp., a subsidiary of Yum! Brands Inc., Louisville, Ky., introduced Doritos Locos Tacos in 2012, featuring a shell made out of Nacho Cheese Doritos snack chips. The Mexican quick-service restaurant (QSR) later introduced Cool Ranch and Fiery Doritos Locos Tacos versions.

Frito-Lay North America, Plano, Texas, then introduced Locos Tacos Doritos--chips that taste like the tacos that taste like the chips.

Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay, the $13 billion convenient foods business unit of PepsiCo Inc., which is based in Purchase, N.Y.

7-Eleven operates, franchises or licenses approximately 10,300 7-Eleven stores in North America. More than 5,200 U.S. 7-Eleven stores sell hot foods. Globally, there are approximately 52,200 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion.