Crunching the Numbers on Nestle's Girl Scout Candy Bars

Named 2013 Product of Year in candy category by Product of the Year USA

Published in CSP Daily News

GLENDALE, Calif. -- Nestle Crunch has announced that the line of Nestle Crunch Girl Scout Candy Bars has been named the 2013 Product of the Year in the candy category by Product of the Year USA.

Nestle USA launched Nestle Crunch Girl Scout Candy Bars in May 2012 as a limited-edition collection in thin mint, caramel and coconut and peanut butter creme flavors. This launch marked the first time the Girl Scouts had ever licensed their flavors for use in a candy bar.

Sales have surpassed initial estimates by 150%, according to the company.

To date, Nestle Crunch Girl Scout Candy Bars have won six awards in all including: 2013 Product of the Year, AdWeek's Best Brand Extension, The National Confectionary Sales Association's Best New Product Award, and Better Homes & Garden's Best New Product for 2013. Beyond product awards, the unique candy bars were mentioned during Jimmy Fallon's monologue on Late Night with Jimmy Fallon, and the related TV spot, dubbed "Stampede," was named one of the Top 20 Most Effective Ads of 2012 by Ace Metrix, tying with Apple's iPhone.

Founded in 1912 and based in New York City, the Girl Scouts is a leadership development organization for girls, with 3.2 million girl and adult members worldwide.

Glendale, Calif.-based Nestle USA makes food and beverage products and is part of Nestle SA, Vevey, Switzerland, with 2011 sales of $94 billion. Brands of Nestle USA include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets And Lean Pockets Brand Sandwiches, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone and California Pizza Kitchen.

Keywords: 
candy, sweet snacks