Clif Bar Promotes Showers to Sr. Customer Manager for C-Stores

Snack bar maker also adds Zbar Protein line

Published in CSP Daily News

Geoff Showers (CSP Daily News / Convenience Store News)

Geoff Showers

EMERYVILLE, Calif. -- Clif Bar & Co. has announced that Geoff Showers has been promoted to senior customer manager for convenience stores. Geoff will cover the healthy snack bar company's western region.

Showers joined Clif Bar & Co. in 2010 as a sales representative based in Dallas. In 2012, he joined the company's sports retail team as a customer manager.

In other company news, Clif Kid, maker of organic snacks for active kids, announced in March the nationwide availability of the newest addition to the Clif Kid Zbar line, Zbar Protein, a protein snack made with organic whole grains.

Made with pea and whey protein, as well as a blend of rice crisps and toasted organic oats atop a thin layer of chocolate, Zbar Protein is a source of calcium, fiber, iron, zinc and vitamin D.

Zbar Protein comes in three flavors--Chocolate Chip, Chocolate Mint and Peanut Butter Chocolate.

Clif Kid also has introduced Zbar Iced Lemon Cookie, its newest flavor to the Zbar family. It features lemon blended into organic whole grain oats and topped with a drizzle of organic vanilla-flavored icing. Zbar Iced Lemon Cookie is USDA-certified organic and portion-sized for kids offering nine grams of whole grains, three grams of fiber and provides 12 vitamins and minerals that are important for kids.

As with all Clif Kid snacks, the Clif Kitchen sources ingredients that are not genetically engineered and leaves partially hydrogenated oils, high fructose corn syrup, synthetic preservatives and artificial flavors. Zbar Protein and Iced Lemon Cookie also contain zero grams trans fat.
Zbar Protein (suggested retail price: $4.99 per five-count box) and Iced Lemon Cookie (SRP: $4.49 per six-count box) are available now at natural food retailers, grocery stores and mass retailers.

Clif Bar & Co., with headquarters in Emeryville, Calif., is a leading maker of nutritious and organic foods and drinks, including Clif Bar energy bar, Luna, The Whole Nutrition Bar for Women and Clif Kid, Nourishing Kids in Motion. The family- and employee-owned company is focused on sports nutrition and snacks for adventure.