Checkstand Program Represents Fiber Gourmet Thinables

Crackers put into test in convenience stores in five states

Published in CSP Daily News

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ST. LOUIS -- The Check Stand Program added a new product to its collection of items that it has helped gain entry into convenience store distribution: Fiber Gourmet Thinables, the lowest-calorie cracker on the market, according to the company.

Each snack box holds 168 grams of crackers. Each serving size is 60 calories and has 11 grams of fiber. Thinables has an suggested retail price of $3.99-$4.49. It recently launched into 850 stores through the Checkstand Program in stores in Alabama, Florida, California, Oregon and Ohio.

The Check Stand Program is designed to increase product volume through testing and getting confirmation of sales on the launch. It is a way to expand into the convenience store market by actually gaining convenience store distributors and stores while the product is tested, according to

The cost is $10 per store and a free display for each store. Checkstand can launch product into 200 to 5,000 convenience stores.

Once a successful test is run, Alexander, Ark.-based Check Stand Program pushes the results to its sales channels, including convenience stores, distributors, brokers and jobbers. It is now looking into putting together a marketing campaign that will reach over 15,000 buyers in the retail channel.

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