Campbell's, Green Mountain Expand Keurig Beyond Beverages
Introduce Campbell's Fresh-Brewed Soup K-Cup packs for "mini-meal" snacking
Published in CSP Daily News
CAMDEN, N.J. & WATERBURY, Vt. -- Campbell Soup Co. and Green Mountain Coffee Roasters Inc. (GMCR) have forged an agreement that will bring together leading soup brand Campbell's and leading coffee brewer brand Keurig. Campbell's Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbell's soups in a convenient snack that can be prepared at the touch of a button in Keurig brewers.
Consumers are also looking for snacks that serve as mini-meals to satisfy hunger, and there is an increasing need for convenient options. Campbell's Fresh-Brewed Soup was designed to meet that consumer need.
"This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces," said Denise Morrison, president and CEO of Campbell Soup Co. "Campbell is connecting with consumers in new and exciting ways. We expect this delicious Campbell's Fresh-Brewed Soup to provide consumers with a flavorful, convenient soup that fits their lives today."
Brian P. Kelley, president and CEO of GMCR, said, "Campbell's is an iconic brand that shares our focus on harnessing innovation to delight consumers--making them an ideal partner as we take this first step beyond beverages for the Keurig system. The union of Campbell's great taste and the speed and convenience of Keurig invites new consumption occasions and positions both companies to better meet the growing snacking needs of consumers in the U.S."
Campbell's Fresh-Brewed Soup uses proprietary Keurig manufacturing expertise to seal in the ingredients' peak flavor, and Keurig's single-serve knowledge to release an authentically delicious, perfectly portioned snack.
Combining the properties of a Keurig Brewed K-Cup pack and Campbell's recipes, Campbell's Fresh-Brewed Soup will deliver a flavorful hot broth through the ease and convenience of the Keurig brewing system. Campbell's Fresh-Brewed Soup consists of a broth K-Cup pack and an included packet of dry pasta and vegetable blend garnish.
Consumers brew a broth K-Cup pack over this garnish to create a satisfying snack in minutes.
The companies expect to launch three varieties of the new soup, including Homestyle Chicken Broth & Noodle, in 2014. They also expect Campbell's Fresh-Brewed Soup will be offered in the same aisles and retail sections of stores where Keurig Brewed K-Cup pack varieties are sold.
Campbell Soup Co. is a manufacturer and marketer of foods and simple meals, including soup and sauces, snacks and healthy beverages. Founded in 1869, the company has a portfolio of brands, including Campbell's, Pepperidge Farm, Arnott's, V8, Bolthouse Farms, Plum Organics and Kjeldsens.
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters is recognized for its coffees and Keurig brewing technology.