Butterfinger Peanut Butter Cups Set to Debut

Shipping in December for January availability

Published in CSP Daily News

GLENDALE, Calif. -- The new Butterfinger Peanut Butter Cups are now shipping to stores nationwide and will be available in retail stores beginning Jan. 2014, Nestle USA has announced.

"The anticipation for the new Butterfinger Peanut Butter Cups has been incredible," said Butterfinger brand manager Jeremy Vandervoet of Nestle USA. "As we close out the '90ish' anniversary of Butterfinger this year, we are very excited about the future with innovations like Butterfinger Peanut Butter Cups. Our fans love a dose of Butterfinger, and this one-of-a-kind treat is the most highly anticipated new product we have ever launched in Nestle USA Confections & Snacks' history."

Butterfinger Peanut Butter Cups also mark the first time when Nestle USA will advertise one of its brands at the Super Bowl. Scheduled to debut in 2014 in the second half of the Feb. 2 football game, the 30-second advertisement will exude the humorous brand personality of Butterfinger.

After trying the new Butterfinger Peanut Butter Cups, 82% of consumers surveyed said they would "definitely or probably" purchase it, the company's research showed. The single-size 1.5-oz. package offers two cups with a manufacturer's suggested retail price of 89 cents to $1.19. The four-pack, which is a 3.0-oz. share-size package of four cups, has a MSRP of $1.69-$1.89.

Butterfinger Peanut Butter Cups are part of the Nestle Cocoa Plan, a global initiative launched by Nestle USA to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come. The beans will be certified by UTZ Certified, an independent organization focused on developing sustainable farming and better opportunities for farmers and their families.

The Nestle Cocoa Plan, first launched globally in 2009, is a $120-million effort to help improve cocoa sustainability and the livelihoods of cocoa farmers through a number of innovative social and economic programs. This includes providing education and training to thousands of farmers and their families; distributing millions of higher-yielding plants; improving infrastructure in farming communities; building or refurbishing schools; and addressing and eliminating the use of child labor in the cocoa supply chain.

Food and beverage product maker Nestle USA, Glendale, Calif., with 2012 sales of $10 billion, is part of Nestle SA, Vevey, Switzerland. Brands include Nestle Toll House, Nestle Nesquik, Nestle Coffee-Mate, Stouffer's, Lean Cuisine, Hot Pockets and Lean Pockets, Nescafe, Nestle Juicy Juice, Buitoni, Dreyer's/Edy's, Nestle Crunch, Nestle Butterfinger, Wonka, Digiorno, Tombstone, California Pizza Kitchen and Jack's.

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