Bond Named to Lead Gum & Candy Team at Mondelez

Cali to become senior vice president of snacking strategy, innovation

Published in CSP Daily News

Trevor Bond

DEERFIELD, Ill. -- Mondelez International Inc. has announced that Trevor Bond, chief customer officer in charge of global sales, will lead an increase in focus on sales and additionally take on leadership for the Gum & Candy Global Category Team as president and chief customer officer and global gum and candy category leader.

This combined role will accelerate sales synergies in the gum and candy category, particularly in the "hot zone" at the point of purchase.

Jim Cali, who has led the company's gum category since 2006 and gum and candy category since 2008, will become senior vice president of snacking strategy and innovation. In this new role, he will advance the company's global snacking strategy by spearheading the launch of key brands in white-space markets and leveraging his expertise to drive innovation best practices across snacking categories.

Bond and Cali will report to Mary Beth West, executive vice president and chief category and marketing officer. West will continue to report to Irene Rosenfeld, Mondelez International chairman and CEO.

Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages. The company comprises the global snacking and food brands of the former Kraft Foods Inc. following the spinoff of its North American grocery operations in Oct. 2012. Mondelez International's portfolio includes several billion-dollar brands such as Cadbury and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gums. Mondelez International has annual revenue of approximately $36 billion and operations in more than 80 countries.

Keywords: 
candy, sweet snacks