Bacon 'On the Move'
Oscar Mayer brand expands beyond breakfast with new jerky
Published in CSP Daily News
MADISON, Wis. -- Oscar Mayer has introduced the newest innovation from the "Oscar Mayer Institute for the Advancement of Bacon" (OMIFAB): Bacon Jerky.
OMIFAB is "dedicated to unlocking bacon's deepest mysteries for the benefit of bacon lovers everywhere, and today, they made one more bacon dream come true." Oscar Mayer Bacon Jerky is now available in two flavors: Bourbon Barbecue and Teriyaki Ginger.
The snack, made of 100% real bacon, is an excellent source of protein, at 11g per serving.
"It's obvious that people love bacon," said Sarah Jones, senior brand manager for Oscar Mayer Bacon. "But we know not everyone has time to whip out their skillet to make some throughout the day. With Bacon Jerky, Oscar Mayer is providing bacon enthusiasts with an easy and satisfying way to snack on bacon while on the move."
Oscar Mayer Bacon Jerky is available in three-ounce packages. It can be found alongside the full line of Oscar Mayer Bacon in the refrigerated meat case in most grocery stores nationwide, but is also shelf-stable, making it a great on-the-go snacking option. Visit
Northfield, Ill.-based Kraft Foods Group Inc. is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. It has a portfolio of products in the beverages, cheese, refrigerated meals and grocery categories, with brands that include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta.