Adventures in Snacking: Mountain Dew Cheetos

Citrus soda flavor joins Pepsi as unusual flavoring

Published in CSP Daily News

Mountain Dew Cheetos

TOKYO -- The latest Frito Lay snack flavor creating a buzz in Japan is limited-edition Mountain Dew Cheetos, according to a report by Brand Eating. The product is not available in the United States.

The snacks are powdered with a fizzy Mountain Dew-flavored powder, it said. This is not the first Mountain Dew-flavored snack put out by Frito Lay, said the report. In 2008, it came out with a mystery flavor of Doritos chip in the United States that turned out to be Mountain Dew flavor.

"As a novelty snack, or perhaps something to share with a few friends rather than devour alone, Mountain Dew corn chips aren't all that bad," said a review posted on Asian popular culture website RocketNews24.com. "They certainly won't win any awards for redefining flavor any time soon, but they do exactly what they say on the packet by tasting impressively similar to the drink of the same name."

Click here to view the full review.

Last year, Frito Lay introduced Pepsi-flavored Cheetos, also in Japan.

Purchase, N.Y.-based PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Its main businesses are Pepsi, Quaker, Tropicana, Gatorade and Plan, Texas-based Frito-Lay.

Cheetos is one of the billion-dollar brands that makes up Frito-Lay North America, Plano, Texas.

Mountain Dew is a citrus-flavored product of PepsiCo Americas Beverages. In addition to original Mountain Dew and Diet Mountain Dew, the permanent Dew product line includes Mountain Dew Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage and Mountain Dew White Out.