7-Eleven, Twix, Skittles Sponsor SummerSlam

Additional details on sponsorships for WWE event

Published in CSP Daily News

STAMFORD, Conn. -- WWE has officially announced 7-Eleven Inc. as the presenting sponsor and Twix as the promotional sponsor of SummerSlam, WWE's second largest pay-per-view event. Once again, the National Guard will serve as the presenting sponsor of SummerSlam Axxess, WWE's two-day interactive fan experience leading up to the big event. SummerSlam will be held live on pay-per-view Sunday, August 14, from the Staples Center in Los Angeles.

( Click here for previous CSP Daily News coverage.)

SummerSlam Axxess kicks off on Saturday, August 13 at the Nokia Plaza at LA Live.

Additional participating sponsors of SummerSlam Axxess include Twix, Skittles, Mattel, THQ and Topps. This family-friendly event gives thousands of WWE fans of all ages the chance to experience such activities as pictures with WWE Superstars and Divas at the Twix and Skittles photo stations; autograph signings; Q&A sessions; live matches; and contests. Fans will be able to check out the latest WWE action figures at the Mattel interactive museum and be one of the first to play WWE '12, the newest video game by THQ debuting this November. In addition, families will have the opportunity to learn more about WWE's new anti-bullying campaign at the "be a STAR" booth.

"WWE is pleased to partner with a roster of leading brands to create an unforgettable SummerSlam experience for our fans," said Michelle D. Wilson, chief marketing officer of WWE. "SummerSlam has grown from being more than just an amazing pay-per-view event to a WWE weekend filled with fan activities, retail promotions and community initiatives."

Based in McLean, Va., Mars Inc. has net sales of more than $30 billion. Brands include Chocolate (M&M's, Snickers, Dove, Galaxy, Mars, Milky Way and Twix); Petcare (Pedigree, Whiskas, Sheba, Cesar and Royal Canin); Wrigley (Orbit, Extra, Starburst, Doublemint and Skittles); Food (Uncle Ben's, Dolmio, Ebly, Masterfoods and Seeds of Change); Drinks (Alterra Coffee Roasters, The Bright Tea Co., Klix and Flavia); and Symbioscience (Seramis, Cirku and Cocoavia).

Wrigley is a leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies and lollipops. Its brands include Extra, Orbit, Doublemint, 5, Juicy Fruit and Eclipse chewing gums, as well as confectionery brands Skittles, Starburst, Altoids and Life Savers. Wrigley is headquartered in Chicago and operates as a subsidiary of Mars Inc.

Dallas-based 7-Eleven operates, franchises or licenses more than 8,600 7-Eleven stores in North America. Globally, there are approximately 41,400 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion.

WWE, a publicly traded company, is an integrated media organization and a leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its TV programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn.

Keywords: 
sweet snacks, M&A