United Family Expands Customer Engagement Program

Loyalty, rewards concept now available chain-wide

Published in CSP Daily News

United Express (CSP Daily News / Convenience Stores / Gas Stations / Loyalty)

LUBBOCK, Texas --The United Family has expanded its Rewards program to West Texas customers of all United Supermarkets, Market Street, Albertsons Market and Amigos grocery and United Express gas station/convenience store locations.

The free program launched at all seven Dallas/Fort Worth Market Street locations in April, and it offers customers a customized shopping experience designed to save time and money.

When customers join the new program, they will receive product recommendations, digital coupons and product discounts that are individually tailored to their shopping habits, allowing each guest to easily take advantage of relevant offers. Access to deals, coupons, promotions and sweepstakes is available to members only.

"Expanding our engagement program will provide our West Texas guests with enjoyable and exciting opportunities to shop more, save more and earn member discounts and coupons based on their own shopping patterns," said Robin Cash, loyalty marketing manager for The United Family.

Customers may sign up on the retailer's website, using the new United Family mobile app or by visiting in-store kiosks at any of the company's 61 West Texas locations. At checkout, they will only need to provide a phone number or unique 10-digit alternate ID, rather than carrying a membership card.

The new app, available for iPhone and Android, allows customers to update their profile for a more customized shopping experience. With once touch, they can create and share shopping lists via text and email, as well as add recipes and coupons directly from their smart phone.

To download the mobile app, iPhone and Android users can search keyword "United Market" in the Apple App Store or Google Play. Those who have the current United Supermarkets app must download the new United Market app to access the customized reward features of the loyalty program.

"The new mobile app will improve our guests' overall shopping experience, providing tools and savings right at their fingertips," said Cash. "Plus, guests now have the unique opportunity to receive offers and discounts that are relevant to their household."

For future in-store promotions, customers will be able to track points electronically instead of collecting hundreds of stickers. Also, they can use a click-to-add function to add paperless coupons to their rewards account, and the savings will be automatically deducted at checkout.

The United Family currently has more than 167,000 customers enrolled in the Dallas/Fort Worth engagement program.

Now in its 98th year of operation, United Supermarkets LLC--The United Family--is Lubbock, Texas-based grocery chain with stores in 35 markets across north and west Texas. A self-distributing company with its headquarters in Lubbock and distribution centers in Lubbock and Roanoke, United currently operates 68 stores under five brands: United Supermarkets, Market Street, Amigos, Albertsons Market and United Express, along with ancillary operations R.C. Taylor Distributing, Praters and Llano Logistics. The company is a wholly owned subsidiary of Albertson's LLC.

Keywords: 
loyalty, mobile