Thorntons, Tom Thumb Work Earns Honors for GSP
Firm takes two American Graphic Design Awards for c-store signage, displays
Published in CSP Daily News
CLEARWATER, Fla. -- GSP, a leading provider of retail services, has announced that its design work for the Thorntons General Managers Conference 2012 and Tom Thumb craft beer point-of-purchase (POP) signage won a 2013 American Graphic Design Award.
The 2012 Thorntons General Managers Conference theme and campaign was designed and produced by GSP's Design Services team to brand Thorntons yearly conference. The "Refreshing Convenience" idea was inspired by Thorntons prototype store direction, and the GM of the Year signage was inspired by GQ magazine covers with each GM finalist as the cover celebrity. To create impact in the conference center venue, GSP designed a variety of large signage.
GSP also designed and produced the Tom Thumb craft beer POP signage to create a "go-to destination" for Tom Thumb's craft beer selection to increase customer traffic and craft beer sales. Large, three-dimensional contour-cut beer glass and barrel graphics were designed to create impact and improve visibility from the front door. The design incorporated handcrafted style elements to convey the craft beer look and feel.
"We are very pleased to win these graphic design awards from the premier Graphic Design USA magazine. The theme and large signage designed for the Thorntons General Manager conference created excitement and clearly communicated the message in the large spaces," said Steven Cohen, GSP's vice president of design services. "The effective use of the large beer glasses and handcrafted style elements in the Tom Thumb craft beer signage helped create an eye-catching craft beer destination. We are very proud of what we were able to accomplish with our retail partners."
Louisville, Ky.-based Thorntons is a leading independent gasoline and convenience chain currently operating throughout the Midwest. With more than $2.3 billion in revenue, it is the largest privately held corporation in the Commonwealth of Kentucky. Thorntons operates 165 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio and Tennessee. Thorntons also distributes its petroleum products through its wholly owned Thornton Transportation Co. and operates a river bulk storage terminal in Louisville.
Crestview, Fla.-based Tom Thumb, one of Cincinnati-based The Kroger Co.'s five convenience store divisions, has 113 convenience stores located on the Gulf Coast of Florida and Alabama.
The American Graphic Design Awards, in its fifth decade of competition and sponsored by Graphic Design USA magazine, honors outstanding work of all kinds and across all media, with more than 8,000 entries.
GSP, Clearwater, Fla., delivers original merchandising solutions, product campaigns and category re-imaging projects tailored to the needs of retailers. It helps consumer-facing businesses transform their growth strategies into store-level results. The company's site intelligence software optimizes planning and enables store-specific retail execution. The survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. The GSP design team provides foodservice graphic and industrial design solutions for retail. And its POP management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts.