Royal Performance

RBG launches new stored-value division

Published in CSP Daily News

HINSDALE, Ill. -- Royal Buying Group Inc. (RBG), a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations, has announced the creation of a new division, the Royal Performance Group.

The Royal Performance Group will maintain the development and administration of current stored-value products of RBG, namely the RBG Phone Card and Loyalty cards. It will also introduce new gift card solutions that complement these offerings.

Thomas Gilbert, RBG's new vice president of sales [image-nocss] and marketing, brings more than 17 years of experience in the incentive and loyalty industries to this new division.

The stored-value card continues to grow dramatically within today's consumer lifestyles and is seen as the complete payment transaction engine of the future, said Michael Zielinski, Hinsdale, Ill.-based RBG's president and CEO.

The Royal Performance Group will provide sales and marketing program services for a select group of top tier retail organizations, providingsolutions that reward loyal consumers, said Gilbert.