POP Goes the Preview

GSP signs sign agreement with RBG

Published in CSP Daily News

CLEARWATER, Fla. -- GSP Marketing Technologies, a provider of point-of-purchase (POP) marketing solutions for the convenience retail industry, has inked an agreement with the Royal Buying Group Inc. (RBG), a national organization dedicated to maximizing sales and profitability of convenience store and petroleum locations, to provide affordable, customizable signs to RBG members through GSP's www.CStoreSigns.com website.

CStoreSigns.com allows independent c-store owners to customize POP in real time and to preview [image-nocss] and print their promotions from a catalog of eye catching, professional designs, created by GSP's staff of experienced artists.

GSP specializes in helping C-store marketing professionals to increase store sales by tailoring POP programs to the specific needs of each retail location. With tools such as POPManager, a web-based point-of-purchase management tool, and POPRender, the first software application to generate 100% store-specific POP placement guides, GSP enables C-store marketers' to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.

CStoreSign.com's new dynamic preview feature allows customers to enter promotional text and see changes on the fly, making it easier for c-store owners to review their sign choices before purchase.

Sharon Porter, director of business development for Hinsdale, Ill.-based RBG, said, This product will supplement our continued focus on the top-selling convenience store categories, and provide our suppliers the ability to increase the focus on their top selling brands and promotional efforts.