Into the Pit Stop

Open Pantry teams with Milwaukee Mile Speedway

Published in CSP Daily News

MILWAUKEE -- Open Pantry is now the Official Convenience Store of The Milwaukee Mile speedway. This move by the Pleasant Prairie, Wis.-based convenience store chain will translate into summer-long savings for race fans on products ranging from Miller Beer to Golden Guernsey milk to Snickers candy bars by using an Open Pantry Pit Stop Card.

Race fans have come to enjoy the convenience of their neighborhood Open Pantry stores. This alliance with The Milwaukee Mile for Open Pantry is the first step into tapping into the millions of diehard [image-nocss] auto racing fans with what we believe are some very attractive offers, said Jim Fiene, Open Pantry senior vice president, sales and operations. We're also giving away all-expenses paid race trips, and welcome race fans to pick up their own Open Pantry Pit Stop Card to start saving on their next trip to work or to the racetrack.

The Open Pantry Pit Stop Card is a key fob that displays the logos of the products offered at a discount simply by presenting the card at the register at any of the 42 Milwaukee area and Northern Illinois Open Pantry Food Mart locations.

Savings of $1 on the purchase of a gallon of Golden Guernsey milk, and $1 off the price of any Open Pantry gourmet sandwich are a small sampling of what is offered. Other discounted offers include two Snickers candy bars for $1, a 32-oz. bottle of Powerade is 89 cents, plus an offer for $1 off the purchase of Miller High Life beer 12-packs. Open Pantry 32-oz. fountain drinks are only 49 cents when the card is presented.

We wanted to give race fans an incentive to visit Open Pantry and the conveniences we offer, plus we wanted to thank race fans for their support of the Open Pantry Pit Stop Card by offering some exciting race trip giveaways, Fiene said.

Race fans can register to win all-expenses paid trips to see two marquee races, the 2005 Brickyard 400 and the 2006 Daytona 500. Complete details are in-store, and at www.openpantry.com.