Nice N Easy at 25

Retailer celebrating with road show, two-day festival, more

Published in CSP Daily News

CANASTOTA, N.Y. -- The wheels are in motion for Nice N Easy Grocery Shoppes' 25th anniversary celebration, Fran Duskiewicz, executive vice president and CFO, told CSP Daily News. The retailer has planned an event for July 9-10 at the New York State Fairgrounds, Syracuse, N.Y.

The tickets for the event itself went on sale at every store on June 1.Until then, the company has rolled out a traveling promotion that is almost like a small carnival, said Duskiewicz. It will cross the state over the next couple of months and stop at many stores. We are looking [image-nocss] at this like it's a huge party we are celebrating for the next couple of months.

A hot air balloonfeaturing Nice N Easy's logo, its website address and the date and location of the eventis part of this traveling road show.

Duskiewicz added that because our event is largely vendor sponsored, we are exclusively featuring their products on sale throughout this period.

Also, beginning April 1 and running through June 23, Nice N Easy customers can register to win $25,000. Nice N Easy will choose one qualifier each in the months of April, May and June. Those qualifiers will be invited to the 25th anniversary celebration, and the $25,000 winner will be chosen from the qualifiers on Sunday, July 10, the company said.

Entertainment at the event includes performances by KC & the Sunshine Band and Diamond Rio. Amusements include rides, a children's entertainment stage, interactive exhibits supplied by Nice N Easy vendors and suppliers, fireworks, Kachunga & The Alligator Show and more.