Mr. Gas Chooses Ackroo as Rewards Partner

Brings gift card, loyalty offering to chain's 25-station network

Published in CSP Daily News

Mr. Gas Ackroo (CSP Daily News / Convenience Stores / Gas Stations / Loyalty)

OTTAWA -- Canadian gas station retailer Mr. Gas Ltd. has selected loyalty and rewards technology and services provider Ackroo to provide gift card, loyalty and rewards solution for its 25 gas stations across greater Ottawa in Ontario and Quebec. This three-year agreement will include full integration of Ackroo's gift card and loyalty offering with the market leading InfoNet Gas Station Management System.

As part of this comprehensive solution, Ackroo will provide an in store gift card, a departmental based loyalty solution and the initial deployment of Ackroo's third-party gift card mall across all Mr. Gas locations.

"Partnering with Mr. Gas fits perfectly with our overall corporate strategy from a local and vertical market perspective," said Steve Levely, CEO at Ackroo. "This allows us to further grow our merchant footprint in Ottawa close to our head office and reinforces our focus on specific verticals specifically the 6500 independent gas stations across Canada. Fuel retailers are prime partners for us as they touch very large amounts of consumers and can take advantage of Ackroo's full solution set to boost revenue, profitability and retention. This partnership gives us another great opportunity to continue our strategic path to continuous growth."

"We have been looking at introducing a flexible loyalty program to reward our customers for a few years now" said Sylvain Lacroix, accounting/IT manager at Mr. Gas. "We finally found what we were looking for and are convinced that the Ackroo team can and will deliver."

Ottawa-based Ackroo provides gift card and loyalty solutions into the $145 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale (POS) equipment, making it easy and affordable for businesses to launch loyalty programs that deliver immediate return on investment.

Privately owned Mr. Gas, based in Ottawa, serves motorists throughout eastern and northern Ontario, as well as western Quebec.

Keywords: 
loyalty