Marathon Petroleum Signs New Credit-Card Agreement With Alliance Data
Firm to provide private-label, co-branded services for 5,100-site brand network
Published in CSP Daily News
FINDLAY, Ohio -- Marathon Petroleum Corp. has signed a new long-term agreement with Alliance Data Systems Corp., a leading provider of loyalty and marketing solutions derived from "transaction-rich" data, for Alliance Data to provide credit-card services to the refining, marketing and transportation company.
Under terms of the agreement, Alliance Data will provide MPC with private-label and co-branded credit-card services including account acquisition and activation; receivables funding; card authorization; credit-card issuance; statement generation; remittance processing; customer service functions; and marketing services.
Through its suite of credit and marketing tools, Alliance Data will provide MPC accountholders with benefits designed to support repeat purchases and engender customer loyalty, such as discounts on fuel at its more than 5,100 Marathon-branded stations. Co-brand cardholders may earn additional rewards based on purchases made on the card outside Marathon brand locations.
"Through our robust network of independently owned brand retail locations, MPC has placed a strong emphasis on growing our presence throughout the regions in which we operate. We're proud to build on our long-standing tradition of providing the highest quality products and services available," said Tom Kelley, senior vice president of marketing at MPC. "Enhancing the credit products we offer our customers through this new partnership with Alliance Data aligns with our tradition of quality, and will support our business-growth initiatives."
Melisa Miller, president of Alliance Data Retail Services, said, "Marathon Petroleum is a company rich in history, and we are excited to help build its business by delivering card programs that will help the company achieve its near- and long-term sales and growth goals. Our comprehensive solution fits well with Marathon Petroleum's brand model by helping individual business owners and dealers increase sales and drive loyalty among their customers."
Dallas-based Alliance Data is a provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. It helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touchpoints using traditional, digital, mobile and other emerging technologies.
Alliance Data is the parent company of Epsilon, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne, which owns and operates the Air Miles Reward Program, a coalition loyalty program in Canada.
Findlay, Ohio-based MPC is the nation's fifth-largest refiner with a crude capacity in excess of 1.1 million barrels per day in its six-refinery system. Marathon gasoline is sold through approximately 5,100 independently owned locations across 18 states in the Midwest, Gulf Coast and Southeast regions.
Also, Enon, Ohio-based Speedway LLC, an MPC subsidiary, owns and operates the nation's fourth largest convenience store chain, with approximately 1,375 locations in seven states. MPC also owns, operates, leases or has ownership interest in approximately 9,600 miles of pipeline.