Huck's, Stop-n-Save Find Gold

Loyalty program works with car dealerships

Published in CSP Daily News

CARMI, Ill. -- Martin & Bayley Inc., the operator of Huck's Convenience Stores, and Moore Oil Co. LLC, the operator of Stop-n-Save Convenience Stores, have signed up for Gold Key Loyalty's Absolutely Free Loyalty Program.

Gold Key's Free Loyalty Program incorporates distribution channels that also provide the c-store owner with thousands of dollars of immediate and free advertising, as well as dramatically increased in-store foot traffic, the Shreveport, La.-based firm said.

Gold Key Loyalty, coupled with Gold Key Promotions, [image-nocss] is the provider of the Gas Saver's Card, a promotional premium that services many industries including the retail automotive industry.

While providing the car buying public an incentive for visiting a car dealership, car dealers are beginning to promote this incentive as a traffic builder. C-store owners can benefit from thousands of Gas Saver's Cards' distributed through the car dealerships, said Gold Key.

Carmi, Ill.-based Martin & Bayley has more then 150 c-stores in the Greater Midwest, including in Illinois, Indiana, Kentucky, Missouri and Tennessee.

Monroe, La.-based Moore Oil has approximately 30 c-stores in Louisiana.