Circle K Deploys Navitouch Kiosks

WMD completes rollout in Southern California

Published in CSP Daily News

RIVERSIDE, Calif. -- WMD (Worldwide Media Development) Holdings Group Inc. said that it has completed the Southern California deployment of the Navitouch Interactive Broadcast Network units in Circle K company-operated convenience stores.

Navitouch, a division of WMD, uses Interactive Digital Display (IDD) technology to create digital images displayed on touchscreen monitors that enable consumer interaction, using Verizon Wireless' EVDO Broadband services.

Advertising and services on the Navitouch system provides advertisers and [image-nocss] content providers opportunities for direct, immediate interaction with the public and quantified feedback reporting via the Navitouch network. Consumer feedback informs advertisers immediately of the success of their advertising campaigns. Navitouch technology also facilitates e-commerce on the IDD units.

Pat Roberson, president of the Navitouch Interactive Broadcast Network said, This Navitouch Network Southern California deployment with Circle K Stores Inc. provides shoppers at over 100 Circle K stores the convenience of a wide menu of wonderful products and servicesright at their fingertips. The proprietary NaviTraffic real-time traffic maps, that are updated every three minutes, are a very popular feature for the travel weary in Southern California.

He added, Because we have designed our IDD units and systems with the dependability that the shoppers require, through robust simplicity, the Navitouch Network has performed with a 99.9% uptime; therefore, we have precisely avoided the unplugged and set in a corner' syndrome that has plagued the kiosk industry and built our shopper's confidence in the meantime.

The Navitouch Network in Circle K stores has already provided shoppers with many free products and services such as free rounds of golf from car dealerships, free hammocks, free CDs and $25 casino slot play to players whose age was verified by the driver's license swipe functionality of Navitouch, the company said.

The Circle K team has also used the kiosks for the recruitment of staffers, facilitated by the Navitouch Network.

Alimentation Couche-Tard Inc., Laval, Quebec, acquired Circle K Stores in 2003. The company currently operates a network of more than 4,900 c-stores and 4,000 licensees worldwide.

WMD Holdings Group is the parent company of Navitouch, CAM Marketing and ProgRock Records. Navitouch, a strategic partner of Verizon Wireless and Circle K Stores, Inc., is the largest multi-retailer Interactive Broadcast Network in the United States.