Buehler's Partners With Speedway on Rewards

Offer customers fuel or food redemption choice

Published in CSP Daily News

WOOSTER, Ohio -- Starting May 7, Buehler's customers at seven Ohio locations--Brunswick, Wadsworth, Portage Lakes, Canton, Delaware and two in Medina--have a choice to redeem their earned loyalty points for fuel or redeem for food. The program is made possible through a partnership with Speedway LLC, which has more than 1,400 gasoline convenience stores.

Buehler's is the only grocery store in Ohio to give customers a choice on how they redeem their rewards electronically, the company said.

"We wanted to make it very easy for our customers that choose to use their Buehler's Rewards for fuel discounts. Customers welcome our partnership with Speedway because of the many convenient Speedway locations, as well as their very competitive fuel prices," said Dan Shanahan, Buehler's COO.

"Customers will use their Buehler's Advantage Card to earn points on purchases at Buehler's, and then use their Speedy Rewards card at the Speedway pump to discount the price," said Bob Buehler, executive vice president of marketing and merchandising said. "The system will also adjust the amount of Buehler's Rewards points the customer has left over to redeem for fuel, or at Buehler's to redeem for food at the checkout."

Customers will also earn Speedy Rewards points on their purchases at the pump.

Buehler's Rewards can now be used for food or fuel when the customer follows a one-time online process of linking their Buehler's Advantage Card to their Speedy Rewards Card. Customers may then decide to redeem their earned points for food at Buehler's when they check out or to redeem for fuel discounts at any Speedway location. All leftover or remaining points may be used later on food or fuel.

Customers that have a Buehler's Advantage Card that do not want the additional choice of fuel do nothing. They will continue to earn Buehler's Rewards to redeem for $10 off at the checkout.

The seven Buehler's locations will have helpful associates to assist customers in using computers at the store to link their Buehler's Advantage Cards and Speedy Rewards Cards. Speedy Rewards Cards and Buehler's Advantage Cards are available at Buehler's. Customers may also sign up on Buehler's website, Speedway's website, or in-store kiosk at any Speedway location.

Grocery rewards may be redeemed in $10 increments and fuel rewards may be redeemed in 10-cent increments at Speedway stores.

E&H Family Group owns and operates 14 Buehler's Fresh Foods Supermarkets in Wooster, Orrville, Wadsworth, Medina, Brunswick, Ashland, New Philadelphia, Dover, Jackson Township, Delaware, Coshocton and Portage Lakes (Green), Ohio.

Speedway, headquartered in Enon, Ohio, is a major national, company-owned and -operated c-store chain with approximately 1,470 stores located in nine states in the Midwest. It is a wholly owned subsidiary of Marathon Petroleum Corp., Findlay, Ohio.

Part of CSP's 2014 Convenience Top 101 retailers
Keywords: 
loyalty