Bucky's Brings inOvationTV to Chicago Area

Installs media platform at more than 35 Mobil gas stations

Published in CSP Daily News

OMAHA, Neb. -- Buchanan Energy Co. and its Bucky's convenience store division recently agreed to install Wayne Ovation fuel dispensers equipped with the inOvationTV media platform at more than 35 of its company-owned Mobil gas stations in the Chicago metropolitan area.

The inOvationTV media program is a forecourt media platform, offered jointly by Wayne, A GE Business, and Gas Station TV (GSTV).

"We are first and foremost in the customer service business," said Steve Buchanan, president of Buchanan Energy, Omaha, Neb. "We really like the fact that the inOvationTV media program will improve the fueling experience for our customers and help improve consumer loyalty and traffic at our stores."

The inOvationTV media program features exclusive programming provided by GSTV, and the new agreement will increase the reach and viewership of the GSTV network. "Chicagoland is obviously a significant and important region," said David Leider, CEO of GSTV. "We're very pleased that Buchanan has afforded us the opportunity to significantly increase our presence in the greater Chicago metropolitan area and enhance the forecourt dynamic for Buchanan and their customers."

The agreement also represents a significant commitment on the part of Buchanan Energy and Bucky's to upgrade their forecourts with new dispensers.

"Bucky's is committed to the continuous and ongoing improvement of their locations," said Cameron Nokes, product manager for the inOvationTV media program at Wayne. "We're excited that they've chosen our Ovation dispensers and the inOvationTV media platform as an integral part of their ongoing image enhancement efforts."

Austin, Texas-based Wayne is a GE business and a leader in the design, manufacturing and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispensers, payment platforms, control systems and technology from Wayne play a role in traditional and alternative fueling sites around the world.

Birmingham, Mich.-based GSTV, a Destination Media Inc. company, is a major video network at the pump, delivering an industry-leading experience to more than 47 million monthly viewers nationwide. Exclusive content from ESPN, CNN's Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gasoline retailers.

Buchanan Energy (dba Bucky's) is a family-owned and -operated chain of 200 c-stores and gas stations in the Midwest. Company stores sell fuel under the BP, ExxonMobil and ConocoPhillips brands. Bucky's Convenience Stores operates locations in the Omaha and Council Bluffs, Iowa, area, as well as in the Chicago and St. Louis areas. In addition to the c-stores and fueling locations, the company has a wholesale fuel supply and transport division. The wholesale division supplies and transports fuel to select BP and ConocoPhillips stations in Nebraska, Iowa, Missouri and Illinois.

Part of CSP's 2014 Convenience Top 101 retailers