Brookshire's Rolls Out YourPoints Program

Offers customers savings on gas, groceries

Published in CSP Daily News

TYLER, Texas -- In several of its markets, Brookshire Gorcery Co. has recently announced an new concept called "YourPoints" to reward customers with savings on gasoline and groceries. Customers shopping with a registered Thank You Card, the company's frequent shopper card, earn one YourPoint per dollar on most purchases at participating Brookshire's stores.

YourPoints are automatically loaded onto the Thank You Card across multiple shopping trips. There are no receipts or coupons to keep up with. And there is no limit on how many YourPoints customers can earn. YourPoints can be redeemed for discounts on fuel or groceries at participating stores and fuel centers.

For every 100 YourPoints earned, the customer can redeem them to save 10 cents per gallon on fuel. Those savings can be stacked to increase the customer's per-gallon discount. For example, 500 YourPoints are redeemable for a savings of 50 cents per gallon on fuel. The customer may choose to redeem 500 YourPoints for a 5% discount applied to a grocery purchase of their choice.

Participating stores include Brookshire's stores in Daingerfield, Granbury, Mt. Pleasant, Mt. Vernon, Paris, and Pittsburg, Texas, as well as Natchitoches, La.

If a customer has already registered at Brookshires.com, he or she is automatically enrolled in YourPoints. If not customers can register their Thank You Card online at Brookshires.com or by downloading Brookshire's App for iPhone or Android. Customers can also use a new kiosk inside the store to register and begin earning yourpoints.

For complete details customers can visit www.brookshires.com/yourpoints or their participating store.

"We are very excited to bring this valuable benefit to our customers," said Chris Hardin, Brookshire's director of brand and consumer strategy. "Truly rewarding shoppers for their loyalty is something Brookshire Grocery Co. has wanted to accomplish for a long time. We are certain the YourPoints reward program will become a significant way for all our customers to meet their household budgets more easily."

Founded in 1928, Tyler, Texas-based Brookshire Grocery operates 151 stores in three states--Texas, Louisiana and Arkansas--with three distribution centers and seven manufacturing facilities.

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loyalty