BP Launches Gift Card Promotion for BP Driver Rewards

For limited time, new members can earn $10 Amazon gift card

Published in CSP Daily News

CHICAGO -- BP has announced a promotion that aims to boost enrollment and participation in the BP Driver Rewards program by offering a $10 Amazon.com Gift Card to new members.

In a promotion that began June 29 and runs through Nov. 4, qualifying new members can register and opt-in to earn the gift card by using their BP Driver Rewards account at least five times, purchasing at least 50 gallons of BP gasoline over a 50-day span at participating BP stations.

Qualifying purchases count from date of opt-in and registration. There is a limit of one gift card per eligible new member, while supplies last. The program requires members to have a valid email address. 

"With BP Driver Rewards, we're committed to delivering quality fuel at a better value," said Jo Brecknock, BP director of brand and communications. "This promotion builds on that commitment by offering savings and even more value for our customers." 

New BP Driver Rewards members who register their card online at www.bpdriverrewards.com during the promotion period can opt-in to participate in the promotion. The gift cards don't expire and will be emailed to members (in the form of a code) within 72 hours of being earned. Participants can redeem their gift card anytime at amazon.com/bp

Consumers may join the BP Driver Rewards loyalty program by picking up a brochure with an affixed loyalty card at participating BP sites and registering it online at bpdriverrewards.com. Customers may also register online and request to have a card sent to them by mail. Program enrollment is free and requires no credit approval to participate. As an introductory offer, new program registrants will also receive a reward of 10-cents off per gallon, which is redeemable after registration. This offer is for single use only and may be used towards a future fill-up (up to 20 gallons).

Members may not combine the rewards with any other offers, and they forfeit any unused rewards. Rewards expire 90 days after the end of the month earned.

London-based BP, with U.S. headquarters in La Palma, Calif. (West), and Warrenville, Ill. (East), markets more than 15 billion gallons of gasoline every year to U.S. consumers through more than 11,000 BP- and ARCO-branded retail outlets and supplies more than four billion gallons of fuel annually to fleets, industrial users, auto and truck manufacturers, railroads and utilities.

BP is the single, global brand formed by the combination of the former British Petroleum, Amoco, Atlantic Richfield (ARCO) and Burmah Castrol. BP is a global producer, manufacturer and marketer of oil, gas, chemicals and renewable energy sources.

Part of CSP's 2014 Convenience Top 101 retailers